Basic Attention Token (BAT) claims to improve the efficiency of digital advertising by creating a new unit of exchange between publishers, advertisers and users.
Basic Attention Token (BAT) is a digital advertising platform by Brendan Eich, creator of Javascript and co-founder of Mozilla and Firefox. Basic Attention Token held an initial coin offering on May 31, 2017 for its eponymous ERC-20 utility token, raising approximately $35M USD at the time in less than 30 seconds. The BAT token is designed to correctly value and price user attention within the platform.