Chubbies

Specs

In 2011, they were fed up with their jobs and wanted to start a company selling the shorts shorts they loved wearing. The company, dubbed Chubbies, was an extension of the four young men’s personalities. To kick things off, the four made a few pairs of shorts and took them to an annual Fourth of July party in Lake Tahoe. The cofounders hit the beach in their Chubbies. The reaction was immediate. They sold out of the handful of shorts they’d made and brought with them. The shorts struck the same emotional chord with other men as they had with the cofounders. It reminded people of their dads, the weekend, and childhood summers.