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He's Just Not That Into You is a 2009 American romantic comedy-drama film directed by Ken Kwapis, based on Greg Behrendt and Liz Tuccillo's 2004 self-help book of the same name. Its story follows nine people and their varying romantic problems. Gigi, a common thread amongst the characters, is followed more closely than the other eight people and has a more developed storyline as she consistently misreads all of her romantic partners' behaviors. She meets Alex, who helps her to interpret signs given to her by her dates.
The ensemble cast includes Ben Affleck, Jennifer Aniston, Drew Barrymore, Jennifer Connelly, Kevin Connolly, Bradley Cooper, Ginnifer Goodwin, Scarlett Johansson, Kris Kristofferson, and Justin Long. The film was produced by New Line Cinema and Flower Films, the production company owned by Barrymore, who served as an executive producer.
Production began in Baltimore in 2007. The film was released on February 6, 2009, by Warner Bros. Pictures, to mixed reviews from critics. It grossed $27,785,487 during its opening weekend and over $178,866,158 worldwide.