LOEWE (fashion brand)
LOEWE is one of the world's major luxury houses, founded in 1846 in Spain, and today under the creative direction of Jonathan Anderson. LOEWE is defined by an obsessive focus on craft and unmatched expertise with leather, dating back to its beginnings as a leathermaking collective. These core values are reflected in the brand's belief in the importance of craft in the modern age, featuring art in collections and stores, and its commitment to supporting contemporary culture around the world.
All edits by Victoria Korol
Loewe (/ˈloʊɛv/, Spanish: [loˈeβe]) (stylized as LOEWE) is a Spanish luxury fashion house specialising in leather goods, clothing, perfumes and other fashion accessories. Founded in 1846, Loewe is LVMH's oldest luxury fashion house.
The company was established in 1846 when a group of Spanish leather craftsmen in Madrid were joined by Enrique Loewe, a merchant of Hessian origin. By the early 20th Century, many notable people took great interest in Loewe and Queen Ena became a regular customer. In 1905, Alfonso XIII granted them the Royal Warrant of Appointment and thus Loewe became Purveyor of the Royal Household of Spain. The company quickly grew in popularity and was promoted by figures such as Ernest Hemingway, Ava Gardner, Rita Hayworth, Marlene Dietrich and Sophia Loren amongst others.
A Loewe boutique in Madrid, 1905
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