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HISTORY
Our 100+ year history has a rich timeline. New products and services, new business segments and thousands of new Associates, but one thing remains: We’re still a family business at heart. You’ve been enjoying Mars products and services for years, and we’d like to share with you a little about who we are and where we came from.
1940'S
Forrest E. Mars, Sr., returns to the United States and establishes M&M'S Limited in Newark, New Jersey. M&M'S Plain Chocolate Candies were introduced in 1941.
1950'S
M&M'S had become so popular by 1950 that an ingenious solution for consumers to distinguish the real M&M'S from inferior imitators was to stamp each candy with the now famous "m". The slogan "Look for the m on every piece" was created.
M&M'S Peanut Chocolate Candies were introduced in 1954 and the color used to print the "m" on M&M'S Plain and Peanut Chocolate Candies was changed from black to white.
1960'S
M&M'S Fruit Chews were launched and later developed into STARBURST.
1980'S
Mars becomes the first candy in space when M&M'S Chocolate Candies are chosen by the first space shuttle astronauts to be included in their food supply.
M&M'S Plain and Peanut Chocolate Candies become the "Official Snack Foods of the Olympic Games" in 1984.
With brand harmonization in the 1980’s, M&M's Candies go global, expanding into Asia Pacific, Australia, Europe and Russia!
M&M'S Peanut Butter Chocolate Candies were introduced in the U.S. in 1989.
1990'S
M&M'S COLORWORKS offers consumers a kaleidoscope of 21 colored M&M'S Milk Chocolate Candies through selected specialty candy stores and via the internet at MY M&M'S.
Production of M&M'S MINI’s Milk Chocolate Candies begun in 1997.
M&M'S COLORWORKS Peanut Candies were launched in 1998 at M&M'S WORLD stores.
2000'S
M&M'S Chocolate Candies became "The Official Candy of the New Millenium." MM is the Roman numeral for 2000.
In 2002 the first ever global M&M'S Chocolate Candies Color Vote was held, voters’ choices were purple, aqua or pink; the winner was purple. Approximately 10 million ballots cast worldwide from every corner of the earth!
In 2004 M&M'S Chocolate launches My M&M'S – the new online service allows consumers to design their own customized message on M&M'S Chocolate Candies.
In 2008, the launch of "FACES" allows customers to upload personal images to their personalized candies.
M&M'S Character Ms. Brown debuts at the Super Bowl in 2012.
In 2017 M&M'S Caramel Candies were launched and M&M'S Candies arrived in India, 75 years after it began selling in the U.S.
M&M'S Flavor Vote winner in 2018 is Crunchy Mint, chosen over Crunchy Espresso and Crunchy Raspberry.
