Matrix

MATRIX is a leading brand in the field of professional coloring and hair care. MATRIX is part of the professional products division of L'Oreal CJSC.

The brand was founded in 1980 by Arnie and Sidelle Miller, hairdressers. Before creating MATRIX, Arnie Miller worked as a hairdresser for more than 20 years.

In the late 70s, Mr. Miller realized that the needs of the market were changing and sold the Ardel company in order to fully devote attention to building the MATRIX brand in 1980. His goal was to create a brand that would be available for sale exclusively in the professional market of the beauty industry.

Now, more than three decades later, the idea of the Millers is still relevant. For MATRIX, the main task and focus now is the development of the salon business. The brand offers a wide range of products for coloring, care, texture and styling.