Company attributes
B2X
0
Parent Organization
Legal classification
Number of Employees (Ranges)
10,001+0
Founded Date
October 16, 2002
Country
Headquarters
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Company Operating Status
Active
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Pink is a lingerie and apparel line by Victoria's Secret, a former subsidiary of L Brands, targeting younger women than their main line. The target demographic consists of youth from ages 13 to 22. PINK had a regular segment featuring their products in the Victoria's Secret Fashion Show, held through 2018. Sales at the company were initially swift, reaching $1 billion in 2010. Reports of decline due to shifting consumer preferences appeared in 2018
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