The Men's January 2025 Pre-Seed Funding Round

The Men’s, founded in 2021 by Danilo Bertasi, is a Brazilian startup focused on male health. Its goal is to provide comprehensive solutions for problems such as hair loss, sexual dysfunction, and sleep disorders by combining specialized products and online medical consultations. In their latest investment round, led by BR Angels, they raised $424,000.

With this funding, The Men’s plans to diversify its portfolio, expanding its offering towards new treatments such as weight loss. Also, it seeks to strengthen its market presence by developing more effective marketing campaigns and optimizing its digital platform, as well as strengthening its presence with exclusive solutions for hair, beard, skin, sleep, sexual performance, and wellness, making its services more accessible and personalized for its users.

"We already have some products that are well known among men, but we need to strengthen our presence to generate more trust and engagement with our audience," said Danilo Bertasi, founder and CEO of The Men’s.

A Grand View Research study in 2021 estimated the male beauty market at $30.8 billion, with an estimated growth of 9.1% per year through 2030.

BR Angels' participation represents not only economic but also strategic support. They provide expertise and advice to accelerate the company's growth in a competitive sector. The investment reaffirms the importance of addressing the needs of men’s health, a segment traditionally neglected but with enormous potential for impact and profitability.

The Men’s is distinguished by its focus on technology and personalization of treatments. Through its digital platform, it allows users to access medical consultations, diagnostics, and products specific to their needs. This model of combined care, which prioritizes the comfort and privacy of the client, has as its main objective to improve men’s quality of life by promoting personal care as part of a comprehensive wellness routine.

“Here the men's market is still treated as an extension of the women's market. For example: women are usually thought of as buying for men, whether they are mothers, wives, or girlfriends, and men are hardly ever thought of when they make their purchases. The products, most of the time, are not attractive at all and end up being adaptations of what already exists for the female audience. Through The Men's, we created our platform, with unique and customized solutions to offer uncomplicated treatments according to each real need,” says Bertasi.

The financial and strategic support of investors strengthens The Men’s, allowing it to accelerate its development and market positioning. In addition, this investment not only marks a milestone in the startup’s trajectory but also drives a change in the perception and attention to male health in Brazil.