US Patent 11537623 Deep semantic content selection

To select the content to be presented to the user, a first latent vector is determined for a content item based on a first object associated with the content item. A second latent vector is determined for the content item based on a second object associated with the content item. A content item vector is then determined based on the first and second latent vectors. Furthermore, a user vector is determined based on interactions of the user with the first set of content objects and the second set of content objects. A score indicative of the likelihood of the user interacting with the content item is determined based on the content item vector and the user vector.