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Wicked Kitchen is a vegan food company that creates their own vegan food recipes. Wicked Kitchen offers consumers plant-based and vegan recipes on their website and in their own cookbook titled "Wicked Healthy Cookbook". The Wicked Healthy Cookbook was made by both Derek and Chard Sarno and became available in the United States and United Kingdom on May 31, 2018.
The philosophy behind recipes created under the Wicked Kitchen brand, according to their website is "80/20: shoot for 80% healthy, 20% wicked and you’ll be 100% awesome". They aim to offer recipes that are health conscious and are made to taste delicious, all while staying 100% plant-based.
The company was founded by two brothers, Derek and Chad Sarno in February, 2016. Derek Sarno is a chef, co-founder of Wicked Kitchen, and Director of Plant Based Innovation for Tesco. Chad Sarno is a chef, co-founder of Wicked Kitchen, and Vice President of Culinary for Good Catch Foods. Both Derek and Chad Sarno describe themselves as "plant-pushers" and not "meat-shamers", and make their recipes to be attractive to both vegans and meat eaters.