Youla
Russian ad service owned by VK. Launched in October 2015.
All edits by Vadim Strelchenko
Particular attention is paid to YulaYoula's recommender system, which works on the basis of big data and machine learning, ranking ads based on the user's location and interests.
An important part of our IT system is mobile applications for iOS and Android devices implemented in Objective-C + Swift and Java + Kotlin, respectively. YulaYoula's web version runs on the TypeScript/React/Redux stack and uses the styled-components CSS-in-JS library for styling.
Every month, YulaYoula helps 33 million users to sell and buy goods online, trying to make the interaction process as profitable and comfortable as possible for both parties.
Youla
Russian ad service owned by VK. Launched in October 2015.
Youla is an ad service that is part of the VK company, serviced by hundreds of servers and several data centers. Youla sets itself the task of creating the most convenient service for users, based on the reviews and analytics data received daily.
Monthly, Youla helps 33 million users (s of 2020) to sell and buy goods online, striving to make the interaction process as profitable and comfortable as possible for both parties.
As of 2021, ad placement is free, however, each category has a limit on the number of free publications per month.
What technologies does Youla use
Particular attention is paid to Youla recommendation system, which works on the basis of big data and machine learning, ranking ads based on the user's location and interests.
An important part of IT system is mobile applications for iOS and Android devices implemented in Objective-C + Swift and Java + Kotlin, respectively. The web version of Youla runs on the TypeScript/React/Redux stack, the CSS-in-JS library styled-components is used for styles.
Automated and manual testing is used to control the quality of the product. Autotests cover mobile development segments, frontend and backend API.
July 9, 2020
In July 2020, the service launched the "Stores" service. Representatives of small and medium-sized businesses were able to create their own branded page, catalog products, and send notifications to customers who subscribed to the store.
January 15, 2020
In January 2020, the service for preventing unwanted calls became available to users. Now users can hide their number, as well as set a time convenient for them to communicate by phone or completely disable the possibility of a call and allow communication only in a chat.
September 10, 2019
In September 2019, P2P audio calls appeared in "Youla" — users were able to call each other directly inside the application for free. In November of the same year, video calls were added to them to demonstrate goods without a meeting.
April 2, 2019
In April 2019, Youla conducted its first rebranding since its launch. Before that, the logo depicted a bundle in the form of a multi-colored ribbon, and after rebranding it became a diamond-shaped top with a gradient.
July 10, 2018
In July 2018, the "cashback" function became available to sellers who make discounts on their goods in the form of bonus points that can be spent on paying for the service.
August 4, 2017
Until 2017, the service was positioned as completely free. In August 2017, a paid service of pre-sale preparation of the apartment appeared, including 3D photography.
In October 2017, the "quick sale" function appeared — for a fee, an ad could be visually highlighted for a week and get more views.
May 1, 2017
In May 2017, the delivery of goods based on the Boxberry service appeared on Yule, as well as the "Secure Transaction" function (the seller receives money to a bank card only after the buyer receives the goods).
October 15, 2015
The creators focused on the mobile direction, using geolocation on smartphones to filter ads by distance, while placing ads did not require pre-moderation, and buyers contacted sellers via messenger or phone.
May 1, 2015
General Director Mail.ru Group Boris Dobrodeev invited Egor Abramets, who worked on the VKontakte advertising platform, to become the founder of a new ad service and create it from scratch. The concept of the service was a direct interaction between users.
Youla
Russian ad service owned by VK. Launched in October 2015.
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