Extreme sports tournament
The X Games are an annual extreme sports event organised, produced and broadcast by ESPN. Coverage is also shown on ESPN's sister network, ABC. The inaugural X Games were held during the summer of 1995 in Providence and Newport, Rhode Island, United States. Participants compete to win bronze, silver, and gold medals, as well as prize money.
The competition often features new tricks such as Tony Hawk's 900 in skateboarding, Shaun White's Double McTwist 1260 in snowboard, Travis Pastrana's Double Backflip in freestyle motocross, Heath Frisby's first snowmobile frontflip, Chuck Carothers's first body varial in Moto X Best Trick, Henrik Harlaut's first nose-butter triple cork in Ski Big Air, Gus Kenworthy's first switch triple rodeo in a ski slopestyle competition and Torstein Horgmo's first landed triple cork in a snowboard competition. Concurrent with competition is the "X Fest" sports and music festival, which offers live music, athlete autograph sessions, and interactive elements.
The X Games gained media exposure due to their big name sponsors, top-tier athletes, and consistent fan attendance. As the Journal of Sport Management (2006) explains, Generation X and Generation Y are the two demographics most highly valued by marketers. This creates a broad approach on marketing towards that certain demographic, which is why the X Games marketing and economic outlook is so "out of the box". According to a 2008 report by ESPN, in 1997, the Winter X Games inaugural year, 38,000 spectators attended the four-day event. In 1998, the attendance dropped to 25,000 spectators. But just two years later, a record attendance of 83,500 people attended the Winter X Games East Coast debut. The X Games and Winter X Games continue to grow with the popularity of action sports and the athletes who compete in them.
As part of the X Games, there have been performances by various rock bands over the years, as well as a DJ being on-site at all events. The X Games have made it a point since its founding to stage an eco-friendly event. Such measures include using biodiesel fuel in their vehicles and organizing recycling campaigns.
2019
X Fest held at U.S. Bank Stadium, coupled with Skateboard and BMX Vert events and live musical performances at The Armory.
Mitchie Brusco lands the first 1260 in Skateboard Big Air, earning a silver medal.
Cocona Hiraki becomes the youngest ever X Games medalist in history, at 10 years of age, earning a silver medal in Women's Skateboard Park.
Skateboarder Gui Khury became the youngest competitor at an X Games and became the youngest person to complete a 900 at an X Games.
2018
Mitchie Brusco lands his 2nd 1080 and earns his first X Games gold medal.
2017
Bob Burnquist announced his retirement from the X Games, having competed every year since the first X Games in 1995.
2016
Jackson Strong landed a frontflip in Moto X Best Trick and took the gold. Strong had just returned from the hospital after he crash-landed on a double backflip during the Quarterpipe competition about an hour before.
Jamie Bestwick won his tenth gold medal in BMX Vert, landing an Alley-oop 540 Tailwhip (which hadn't been done before).
Scotty Cranmer broke his back when his BMX bike malfunctioned while attempting a backflip double tail whip in BMX Park.
2015
Colton Satterfield becomes the second person to land a double flair in competition and the first to land it on the Big Air ramp. With this, he took his second straight gold in BMX Big Air.
Thomas Pages won the first-ever Moto X Quarterpipe competition, landing a bike-flip and scoring a 95.
Vince Byron landed the first 540 flair on a vert ramp during the BMX Vert contest and took the gold, defeating nine-time defending champion Jamie Bestwick.
Nicki Minaj and Metallica performed in front of massive crowds.
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