Leon Ivanov

The platform has been developed with the aim to create a decentralized organization that operates fully in the interest of its end users: the small influencer and the marketer. Performs virtual mapping using Artificial intelligence, Machine Learning and Bigdata technologies. The key-element making difference is that Chirpley hands marketers the opportunity to set up a campaign with thousands of small influencers at the same time in a matter of minutes. Cost Effective & Time Effective.

Chirpley offers the solution to make campaigns more streamlined and accurate at highly economical, cost-efficient price. A market price is formed which is based on the data from the linked social media channels of the influencers.

Automated matchmaking 

Data driven influencer valuation  

Most cost and time efficient method to plan and automate influencing campaigns 

Implemented with all leading social media outlets 

Web 3.0 enabled

Chirpley uses the below key innovations to make the product more sustainable and profitable.

AI driven selection and execution

1 click marketing bombs

Free to access for both brand and influencer

End-to-end automation of influencer campaigns

Independent marketplace to integrate all social media channels

Accelerate the nano-micro segment of influencer marketing

Automated Matchmaking: Artificial Intelligence/Machine Learning systems would generate the best possible matches on influencers through Analytics and Data Modeling. 

System Integration & Interoperability: Blockchain-agnostic, decentralized identity and access management. 

Availability & Ease of Use: Ecosystem utilities available from anywhere. On any device. Through a secured cloud-based environment.

Security: Companies or Individuals can escrow funds they are planning to spend on influencer campaigns on the app. Secure connections and exchanges between Influencers and End Users.

Development: C# Core.NET, MVC ASP.NET, MSSQL/NOSQL. The system is set up using microservices as basis.

Stateless Systems: Can be scaled vertically and horizontally.

AI: A separate engine that can interact with corresponding microservices and run algorithms.

Use of a personal approach and introduce a uniform system for all procedures within the framework of your influencer marketing campaign

Use multiple tools and methods of assessing a content creator’s suitability and authenticity

Utilize micro- and nano-influencers. Content creators with followings of a few thousand subscribers and less have loyal audiences. As a result, their engagement rates are much higher than those of influencers with huge followings.

Strong brand awareness and demand generation will be achieved through the following methods:

Content that’s regularly released to the Chirpley community via social media, press, influencers, and KOLs within the cryptocurrency industry located in key regions around the world.

A pre-launch focus on creating hype around Chirpley and its unlimited potential.

An appearance on a landing page and mobile app store resulting from storytelling campaigns, social media, content marketing, and paid advertising. Inbound leads will primarily be generated this way.

The creation of high-res video campaigns that capture viewers' imaginations and take them on a journey through Chirpley.

Regular content to help build anticipation for the release, such as real images and video of the Chirpley world, real marketing experiences, concept artwork, giveaways, quizzes and polls, user-generated content, features list, video interviews and reviews, and press features.

Run specific cross-media campaigns to promote Chirpley’s key milestones:

Campaigns with YouTube ads and gamer influencers

Video reviews on YouTube

Social media advertising

KOLs and ads on Wechat

Networks of advertisers, incentivized and non-incentivized traffic campaigns

Back linking to 450+ global news sites

Which Technologies does Chirpley (CHRP) Use?

Development: C# Core.NET, MVC ASP.NET, MSSQL/NOSQL. The system is set up using microservices as the basis. 

We have implemented and OpenID server in the backend for handling authentication and login in our load balanced server park.

Software: The software is split into several layers, front-end, middleware, back-end. Everything is in design asynchronously, and this is something that will grow further in the future. The architecture however is prepared for this.

Entire system is stateless, which implies we can easily scale vertically and horizontally.

To prevent disasters in the future, the entire system is designed from scratch to work behind load balancers. This was proven when we had a bot attack, the system handled the exposure smoothly.

The system will expand in the very near future using some form of message queue, so our microservice architecture will reap full benefit from it's asynchronous design.

Databases: The database system is primarily transaction based MSSQL, however mixed with Razor DB (NOSQL) for high storage load and little writes. The combination is very powerful and also very scalable.

Global scaling: This architecture is also, in the basis, prepared to scale globally, as all storage can be asynchronously added, there can and will never be a conflict. The system being stateless, we are prepared to 'easily' setup regional satellites and decentral backend systems.

AI: A separate engine that can interact with the corresponding microservices. The separate engine can run the algorithms.

Chirpley offers the solution to make campaigns more streamlined and accurate at a highly economical, cost-efficient price. A market price is formed which is based on the data from the linked social media channels of the influencers.

Brands pays a handling fee of 10% taken from their chosen budget (50% discount on payments done in Chirpley Token).

The influencer receives their pay-out minus the 10% handling fee. In the end, 20% of the total fee is used for Token buyback and will be burned. The other 80% flows back into the ecosystem for marketing, development, and user rewards.

The brand can make the payment in any currency, whether fiat or crypto. Because of the swapping mechanism in the underlying layer, any currency would be converted to $CHRP in the backend. Due to which, the influencer gets paid only in $CHRP, which increases the sustainability of the token.

20% gross margin is taken on each transaction out of which 1/5th is sent to a burn address directly.

Chirpley has set aside 15 percent of tokenomics for marketing purposes. A tiny percentage will be distributed every day and vested over a five-year period. Influencers will be paid in $CHRP automatically to promote the Chirpley platform and token, ensuring a steady supply of promotion for the platform and token. Also, will also unlock the future, fully automated and decentralized self sustaining platform.

Passive rewards through Staking. Influencers can choose to lock the $CHRP token for 30-60-90-120 etc days on platform. Even in the case the token drops in value, they still get the passive rewards. Further, this creates the mechanism to hold and not panic sell, in case the value of the token drops, if ever.

Staking also gives the holders voting power when Chirpley moves onto a DAO model in future, as the token of governance. Holders can make decisions on various releases and further rewards like NFTs etc.

Joshua D. Tobkin - CEO

Joshua D. Tobkin - CEO

Larron Armstead - CTO

Larron Armstead - CTO

Jon Jones - CBO

Jon Jones - CBO

Ed Rainer - CPO

Ed Rainer - CPO

Joerg Joergensen - CFO

Joerg Joergensen - CFO

Shinny Lee - CDO

Shinny Lee - CDO

Heslin Kim - CSO

Heslin Kim - CSO

Alan Kong - CMO

Alan Kong - CMO

Elijah Phoenix - Marketing Director

Elijah Phoenix - Marketing Director

Heather Alvis - Director of Operations

Heather Alvis - Director of Operations

James Toland - Managing Director of Business Development

James Toland - Managing Director of Business Development

Helen Huang - Research & Business Development Associate

Helen Huang - Research & Business Development Associate

Arman Abgaryan - Financial Crypto Researcher

Arman Abgaryan - Financial Crypto Researcher

Stephen Richardson - Product Strategy Advisor

Stephen Richardson - Product Strategy Advisor

Dr. Aram Jivanyan - Cryptographic Advisor

Dr. Aram Jivanyan - Cryptographic Advisor

Dr. Torbjorn Nordling - Professor of Automatic Control

Dr. Torbjorn Nordling - Professor of Automatic Control

Career: Andre’s Rise on TikTok

Trvp Andre began dancing when he was 3 years old. He mostly taught himself all the steps. His earliest memory of dancing has been with his grandmother, as a child.

At 6, he knew he wanted to train in dance. By 14, when he was in his freshman year, he was completely devoted to dance.

He began posting videos on TikTok at a time when he did not know what to do and was emotionally drained. He began taking the app seriously when some of his videos went viral.

His TikTok account, trvpandre, now has over 15.7 million likes and more than 1.1 million fans. He calls himself the “CEO of Hits.” He has also collaborated with fellow TikTok stars such as Hannah Rylee, Bryan Hector, and Tyler Golding, on various dance and lip-sync videos.

TikTok is not his full-time job, as he is mostly busy with school and other work. He thus does not post every day.

His Instagram account, trvpandre, has gained 104 thousand followers. He is on Snapchat as Dre857.

His YouTube channel, TRVP ANDRE, mostly hosts pranks, social experiments, and challenges. He launched the channel on December 21, 2018, and it has gained over 1.3 million views and more than 39 thousand subscribers already.

He joined Twitter in March 2017 and is relatively less popular on the platform, compared to his TikTok and YouTube accounts.

Who is Trvp Andre?

Andre Cornell Olivo, better known by his online pseudonym, Trvp Andre, is an American TikTok star. He is famous for his dance and lip-sync videos on his TikTok channel, trvpandre, which now has over 15 million likes and more than a million fans. His YouTube channel hosts comedy videos, pranks, challenges, and social experiments. He was raised by a single mother and learned to dance by himself. Andre is also known for his smooth skin and signature curly hair. He wishes to do something worthwhile for kids who lack the resources to do well in life.