Sasha Kamal

• Type Subsidiary
• Industry Oil and Gas
• Founded 1899; 123 years ago
• Founder Charles Wakefield
• Headquarters Castrol Technology Centre, Pangbourne, Berkshire, U.K.
• Key people Mandhir Singh
• (CEO, 2016-present), Paul Waterman 2013-2016
• Products Oil
• Petroleum
• Petrochemical
• Lubricant
• Parent BP
• Website www.castrol.com

Castrol is a British global brand of industrial and automotive lubricants offering a wide range of oils, greases and similar products for most lubrication applications.

The Wakefield Oil Company was founded by Charles Cheers Wakefield in 1899. The brand "Castrol" originated after researchers added castor oil to their lubricant formulations.[1] In 1966, Castrol was acquired by Scottish company Burmah Oil, which was renamed Burmah-Castrol. Burmah-Castrol was purchased by London-based multinational BP in 2000.

Contents

1 Sponsorship

1.1 Motorsport

1.2 American football

1.3 Cricket

1.4 Rugby Union

2 Advertising

3 References

4 External links

Sponsorship

Motorsport

File:Dodge Charger NASCAR.jpg

A Castrol sponsored NASCAR Canadian Tire Series (formerly CASCAR) Dodge Charger

Castrol has signed with Gaunt Brothers Racing to run the 96 Toyota with DJ Kennington in the Monster Energy NASCAR Cup Series in the 4 superspeedway races at Daytona International Speedway and Talladega Superspeedway [2]

The brand has been involved in Formula One for many years, supplying to a number of teams, including McLaren (1979-1980 and 2017-present), Williams (1997-2005), Team Lotus (1992-1993), Brabham (1983-1984), Jaguar (2000-2004), Renault (2017-present) and Walter Wolf Racing.[3]

Castrol have signed up with Renault F1 to supply fuel and lubricants for the 2017 F1 world championship. McLaren are expected to announce a similar deal with Castrol in the coming weeks. Castrol has sponsored the Ford World Rally Team and M-Sport in the World Rally Championship since 2003, and the Chip Ganassi Racing Ford GT factory team since 2016. It has also sponsored Volkswagen Motorsport activities in the Dakar Rally and later the World Rally Championship since 2005. Audi Sport's activities in rallying and touring car racing have been sponsored by Castrol, as well as its Le Mans Prototypes program since 2011. BMW Motorsport was sponsored by Castrol from 1999 to 2014.

Toyota Motorsport GmbH had Castrol sponsorship in the World Rally Championship from 1993 to 1998, and Hyundai Motorsport did so from 2000 to 2002. Also, the Honda factory team at the World Touring Car Championship has Castrol sponsorship since 2012. In the All-Japan GT Championship, the TOM'S Toyota Supra and later the Mugen Honda NSX had Castrol sponsorships.

In Australia, between 1993 and 2005, Castrol was the title sponsor of V8 Supercars team Perkins Engineering. It also sponsored Longhurst Racing between 1995 and 1999, Ford Performance Racing between 2007 and 2009, and Paul Morris Motorsport in 2010.[4]

Castrol is the title sponsor with Team Bray, owned by Australian drag car legend, Victor Bray for 17 years.

In North America, Castrol has been an active sponsor of NHRA drag racing. Castrol has sponsored John Force Racing under the GTX brand since 1987, but the deal with the team ended after the 2014 season.

Also, the All American Racers had Castrol sponsorship in the CART World Series from 1996 to 1999. In 2014, Castrol sponsored former Indy 500-winning IndyCar team Bryan Herta Autosport, with English rookie Jack Hawksworth behind the wheel. Castrol is the name sponsor of Castrol Raceway, a multi-track oval, drag, and motocross racing facility in Edmonton, Alberta, Canada.[5] Castrol is the sponsor of D.J. Kennington in the NASCAR Canadian Tire Series.

In Australia, Castrol was the main sponsor of the Castrol International Rally in Canberra for more than 10 years between 1976 and 1986. The same was true for an International Rally held in South Africa, ending annually in neighbouring Swaziland. It was the most prestigious event on the South African rally calendar at the time, until Castrol ended its sponsorship of this event. Later only some competitors' cars were carrying the bright green and red colours of Castrol sponsorship in national rally events, notably the S.A. Toyota dealer team. As of 2015, Castrol also has a major V8 Supercar presence in Australia. Castrol is currently the Official Oil of the Championship. In Additionally, certain race events are also Castrol branded, such as the Castrol EDGE Townsville 500 and the Castrol Gold Coast 600.[6]

American football

Castrol advertising has been a part of telecasts of the National Football League for years. In 2011 Castrol's Edge brand became the official motor oil sponsor for the league, along with Minnesota Vikings running back Adrian Peterson endorsing the product; it has since been renewed further until the 2017 season.[7] The endorsement deal with Peterson was terminated on September 16, 2014 due to ongoing child abuse allegations.[8]

Cricket

The Castrol Cricket Index for a team is a dynamic indicator of the overall performance of the cricket team. It is calculated by taking into consideration the batting momentum, the bowling efficiency, the performance of the teams in the quick start overs and the extreme performance overs and many other factors. Castrol Cricket also ranks cricketers based on their overall performance.[9] India centric initiatives being undertaken like Castrol World Cup ka Hero was created during the 2011 Cricket World Cup.[10][11]

Rugby Union

In 2011, Castrol signed a four-year sponsorship deal for the Australian national rugby union team and as the naming rights sponsor of The Rugby Championship.[12][13]

Advertising

It's More Than Just Oil. It's Liquid Engineering is the advertising slogan or punchline of Castrol, used mainly for branding its engine oil products.[14][15] Castrol products are still marketed under the red, white and green colour scheme that dates from the launch of Castrol motor oil in 1909. Advertisements for Castrol oil historically featured the slogan "Castrol - liquid engineering"; this was more recently refreshed and reintroduced as "It's more than just oil. It's liquid engineering." In 2008, this slogan was also being featured as the name for a new rewards club called the "Castrol Liquid Engineering Crew" in which members get the chance to win prizes.

For many years, the opening notes of the second Nachtmusik movement of Mahler's Seventh Symphony were used as the signature theme of Castrol TV commercials.[16]

Wakefield vehicles advertised the company and Castrol on their sides; models of them were made by Dinky Toys, and in later times became sought-after collectors' items.[17] One example from 1934-35, in very good to excellent condition, was estimated to fetch £1,000-£1,500 at auction in 2016.[18]

Lada is the trademark of AutoVAZ, a Russian car manufacturer. It was chosen for exports over the domestic Zhiguli brand, but since the 1980s the name has been used in Soviet and later Russian market as well. Lada made its name in Western Europe selling the Lada Riva in large quantities during the 1980s, but subsequent models have not enjoyed the same success as the Riva. Its headquarters are in Togliattigrad (Samara Oblast or province).

Countries

Brazil

Lada cars started being imported to Brazil in 1990, when the government lifted the ban on car importing. Initially, Lada 2105 (sedan) and 2104 (station wagon) models (badged as Lada Laika) and Lada Samara were very successful models, due to their low prices. Shortly after, the Niva was introduced. The Laika and Samara models popularity began to wane in 1993, when the government cut taxes to Brazilian built cars with less than 1000 cc displacement (and the Volkswagen Beetle, despite having a 1600 cc engine). However, the Niva continued to be strong in the off-road market, even having a limited edition exclusively for the Brazilian market (Niva Pantanal), and continued to be sold until 1997. Most of the Nivas sold in Brazil remain operational, and used cars still command high prices in the used car market.

Canada

LadaCanada started importing the Russian made cars in 1979. The first model was the Lada 2106 1500 cc engine. Then the Niva, a 1.6L 4x4 Lada, did very well with over 12,000 sold in its first year.

United Kingdom

AutoVAZ began exporting cars to the UK in 1974 using the brand name Lada. The Fiat 124-based range was slated for its outdated technology, poor fuel economy and tank-like roadholding, but it gained popularity thanks to its ruggedness, spacious interior, massive boot and low asking price. Many Lada owners swore by their cars. After introduction of the Riva range in 1980, sales through the 1980's were particularly strong, with UK sales peaking in 1988 at 33,000 units (being near 2% of UK car sales). AutoVAZ built up a network of UK Lada dealers through its marketing associate, Satra Motors. Some of the dealerships were owned outright and some were agencies. The Satra-owned dealerships were all sold off in 1987 and 1988.

Lada was a victim of the political and economic problems of Russia in the late 80s and early 90s. It was not possible to invest adequately in product and service development. By the 1990's the age of the basic Riva design was showing more than ever. Not even sub-£5,000 prices on the basement models were enough to disguise the 1966 vintage of the design. UK sales dwindled away to 8,000 units in 1996, the last full year in which Lada cars were marketed in the UK. During this period, many Lada dealers either went out of business or switched to other makes of car. Confronted with the need to meet new EU emission control requirements and with a shortage of certain imported components, AutoVAZ decided to withdraw from the UK and most other western European markets. Lada cars maintained a presence in a number of African, Caribbean and Latin American markets.

From 1979, Lada produced the Niva four-wheel drive. It competed well with Japanese rivals like the Suzuki SJ in terms of practicality and stability, and above all else, it's off-road ability. Also, the Niva was significantly cheaper than its rivals. This was one area where Lada achieved some market success in the 1990s. The Niva was adopted by several British police forces and attracted something of a cult following within the 4x4 enthusiast fraternity in the UK and elsewhere. After the withdrawal of Lada from the UK in 1997, several dealers continued to acquire Nivas by special import for sale in the UK. These required some local modification in order to meet emission control regulations current in the UK. A few Lada enthusiasts make the trip to Tallinn where they can buy new, right hand drive Ladas (made for the West African market) for as little as US$2,500.

Lada's first attempt at a modern car came with the Samara hatchback in 1984 (launched in the UK in 1987), which made use of a completely new mechanical design. But many budget-conscious buyers simply stuck with the old Riva, which many would argue was actually a better car (despite its ancient design) and also sold for significantly less.

In 1997, the Lada range was withdrawn from Britain and most other European markets, but it continued to be an enormous success in Russia. Another attempt at a modern car came in 1996 with the 2110, which is similar in size to a Ford Mondeo or Opel Vectra. This model was never sold in the UK. It looked and was far more modern than the rest of the Lada range, but proved disastrously unreliable in its early years, causing the company already in financial difficulty to spend millions ironing out the many faults which had been reported.

After Lada (UK) ceased operations in 1997, the remains of the British network of Lada dealers were serviced by Lada (France). Ladas rapidly disappeared from British roads. They had minimal second-hand value in the UK and a re-export market for Russia developed. Many UK and Éire registered Ladas were sold back to Russia to be stripped for spare parts or to be sold to Russian buyers who appreciated the superior export-specification cars.

There have been several attempts to reintroduce Ladas to the UK market, but these have not produced a result as yet.

Models

• Lada 110, 111, 112, 113, 114, 115
• Lada Kalina (2004-present)
• Lada Niva (1977-present)
• Lada Samara (1984-2004)
• Lada Riva (VAZ 2104, 2105, 2107) (1980-)
• Lada Oka
• Lada Priora
• Lada C
• Lada Granta
• Lada Vesta
• Lada X-Ray
• Lada Largus

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8 Blocks Capital ask platforms to freeze means of 3AC for judicial proceedings

8 Blocks Capital calls on platforms to freeze Three Arrows Capital's funds after the firm goes silent

A portion of a circle with two blue arrows forming an angle from the center and a third yellow arrow bisecting it, followed by blue capital text reading "Three Arrows Capital"(attribution)

8 Blocks Capital is a Hong Kong-based trading firm. In a Twitter thread, Danny Yuan explained that 8BC had been using 3AC's trading accounts to reduce their trading fees. He wrote, "We had known them since 2018, thought they were competent and didn’t think they were degen enough to lose billions and not employ basic risk management."

When 8BC contacted 3AC to make a withdrawal on June 13, they never received a reply. "We didn't think much of it at the time. After a while, the market stablized so we no longer needed the funds. We thought maybe they were just busy." The following day, 8BC noticed $1 million missing from their accounts. When they tried to contact 3AC, they again received no response.

According to Yuan, "What we learned is that they were leveraged long everywhere and were getting margin-called. Instead of answering the margin calls, they ghosted everyone." He called on platforms that still have assets from 3AC to freeze those assets, "so that those who 3AC owes can be paid back in the future after legal proceedings."

Vueling Partners With BitPay To Become The First European Budget Airline To Accept Shiba Inu Payments

Shiba Inu is crossing more borders as one of the popular European airlines adopts it as means of payment.

Despite the current market pains in terms of price, Shiba Inu (SHIB) seems to be doing very well in terms of adoption. Recent reports indicate that the crypto has scored a positive with Vueling, a popular low-cost airline that serves dozens of destinations in Europe, the Middle East, and North Africa. As of summer, 2022, the airline serves over 330 routes in the mentioned regions.

BitPay took to Twitter to announce the good news to the world. BitPay is a world-renown digital payments gateway that facilitates fast, secure and less costly cross-border payments with digital currencies.

According to the findings the airline ticket prices will be displayed in Euros and customers will be able to pay with 13 cryptocurrencies that Bitpay support including Shiba Inu.

Crypto Payments Eliminate Fraud

Crypto payments have been known as the most secure means of settling payments. With SHIB, airline customers will be assured of secure payments that eliminate the chances of fraud or phishing incidents often associated with other payments, especially where fiat currencies are involved. As such, Shiba Inu will most likely gain more popularity among airline customers.

The deal between BitPay and Vueling to accept SHIB payments will involve a third party known as UATP, which is a global company used by most airlines for payment processing. The involvement of UATP will ensure a seamless crypto payment system for the airline.

SHIB Adoption Growing

This latest development points to a growing user base for Shiba Inu as well as an increase in its popularity. This is made even easier by the developer team that has been working to make Shiba Inu a utility token as opposed to its initial launch as a meme coin. So far, the coin seems to be making great strides towards this objective.

Whenever the buzzword "metaverse" is mentioned, it conjures up elaborate virtual worlds full of towering three-dimensional buildings and vast environments. On the other hand, retro 8-bit graphics don't really (if ever) have or aren't even considered. Kongregate aims to change that this year by combining Web3 games with 8-bit design in Battle.

Born from a web game called Bit Heroes (2016), Bitverse is essentially a collection of Web3 video games set in a nostalgic 8-bit universe. Initially, there will be three titles available in this retro metaverse; a cross-platform MMORPG Bit Heroes shooter in the genre of the Battle royale Bit Heroes Arena and the third currently unannounced project, which will be presented later this year.

These are Web3 games, so each of them offers interchangeable and non-interchangeable tokens (NFT) that players can collect and earn. They can be played separately if the players want it, but in order to get the most out of the NFT Superhero Bit, each player can be used in all of them, as well as customized. NFT BitversAvatars will be available for pre-sale in the second quarter of 2022. It will have its own token called Pixels ($BPXL).

"Imagine a world where players no longer lose their unique character or digital identity when they want to switch from one game to another. Instead, players have a larger universe of games to explore using the progress, time, and experience they have accumulated while playing their favorite game. And to take it one step further, what if this player can directly tell game developers what types of games they want to see in the future. This is the promise and vision of Bitverse," said Max Murphy, CEO of Kongregate. "This is the future I want to live in and the world that Kongregate is building."

"Bitverse's long—term goal is to create a metaverse of cross—platform blockc

hain-connected games with an NFT 'bit hero' that players can use in every game," said Jorge G. Esquerra, senior product director at Congregate. "These games will use a hybrid of traditional games and blockchain technology to allow players to own digital assets, interact directly with developers and influence future game development."