Tetiana Maslovska

Megogo is a media service for watching TV, movies, sports broadcasts, listening to audio. The company is headquartered in Kyiv, Ukraine. In July 2021, the service had 20,000 units of content in Ukrainian. Monthly audience - more than 55 million users. The largest share of users is in Ukraine and Russia (40% each), less in Kazakhstan, Belarus, the Baltic countries, etc. Resource catalog - more than 150 thousand hours of content. Media Service collaborates with well-known studios: FOX, BBC, Sony Pictures, Walt Disney, Universal Pictures, Warner Bros., Paramount Pictures and others. In total, MEGOGO has more than 10,000 units of free content, including more than 4,500 movies and 1,500 cartoons.

In 2021, Megogo launched its own studio, Megogo Voice.

In November 2020, Megogo won a tender to show football European Cups in Ukraine for 2021-2024, launched educational projects and new audio directions, and began to develop the gaming segment.

Production of audiobooks, mostly modern Ukrainian literature, began in July 2020.

In 2017, the service was accused on Facebook of distributing the cartoon "Beekeeping", where the Russian-occupied Crimea was depicted as part of Russia.

In 2016, the company began producing its own video content, broadcasting cultural and sporting events, orchestral performances, festivals, etc.

The service was launched on November 22, 2011. It has only had a web version since its inception. In April 2011, the site was adapted for watching videos on mobile devices. Later, the first Smart TV application appeared.

At that time, the catalog contained 5,000 films, mostly Soviet Russian-language, Russian, or old American and European films. In January 2012, Kyiv police conducted a search of the company's office, considering it part of the EX.UA file exchange, and the companies denied any connection.

Representative offices were opened in Belarus and Latvia in May 2012. In August, all video content became available to users of the Russian social network VK. An app for Android devices was released in September and an iOS app in October.

In 2012, LG and MEGOGO launched a free online movie access service on Smart TVs.

Pocketbook and Google Chrome applications were released in June 2013.

At the end of 2014, the project began operating in the Czech Republic, in 2016 - in Slovakia.

In 2015, pay-TV with Megogo-TV was launched. In May 2016, he began creating his own content: a 28-episode cartoon series about the Cossacks. In the summer of 2016, live sports and cultural events were broadcast.

At the end of 2015, a virtual reality application for watching movies was launched, which works on some models of mobile devices.

In July 2016, the MEGOGO LIVE direction appeared, which was engaged exclusively in live broadcasts of sporting and cultural events. In 2018, the project was completely reformatted, which was replaced by the youth music channel MEGOGO LIVE.

In October 2016, the service launched the social initiative "Look as you hear", which creates opportunities to view the world's best content for viewers with hearing impairments, adding sign language translation, as well as - with visual impairments, creating typhlocomments. All inclusive content is collected in a separate section "See how you hear" on MEGOGO. Interactive channels "See How You Hear" and "Cinema Sounds" were also created separately.

HDR began broadcasting in November 2016, and in April 2017 the company introduced the Megogo Box.

In 2016, the application for Apple TV was included in the collection "Best 2016" in the App Store. In 2017 and 2018, the application was included in the TOP 10 most popular according to Google.

In March 2012, the declared monthly attendance of the resource was 4.5 million visitors, in July 2012 - 9.6 million, in February 2013 - 20 million, in August 2014 - 28 million, in February 2015 - 32 million, in September 2016 - 40 million

In early 2019, a sports channel appeared on the platform - MEGOGO Football, which broadcasts matches and reviews of European championships: La Liga (Spain), Liga 1 (France), Bundesliga (Germany), Premier League (England).

In February 2019, MEGOGO had the opportunity to watch movies without an Internet connection. Immediately after pre-downloading the file, the viewer will be able to watch content anywhere with no Internet signal.

In December 2019, the company launched a new lineup, MEGOGO Audio, which offers audiobooks and podcasts. The section features more than 10,000 audiobooks and about 5,000 podcast issues. Some of the podcasts are self-produced. In May 2020, the media service opened the possibility for podcasters to download their own streaming audio files.

In the spring of 2020, a section with games on Smart TV appeared.

In July 2020, MEGOGO signed a memorandum of cooperation with the Ministry of Digital Transformation of Ukraine.

In the summer of 2020, the "MEGOGO Audio" section (audiobooks and podcasts) became available in cars that support Android Auto and Apple CarPlay.

In January 2021, it was announced that it had received the rights from UEFA to show the seasons of the UEFA Champions League, the UEFA Europa League and the UEFA Conference League until 2024. For the first time in the history of Ukraine, OTT won the tender to show matches of European clubs.

In February 2021, the platform began creating audio series, the first of which tells about the Kureniv tragedy in Kyiv.

In 2021, Megogo launched its own studio, Megogo Voice.

MEGOGO has more than 300 interactive channels, thousands of movies, TV series, cartoons, 10,000 audiobooks, and 5,000 podcasts.

The service has a section "Sports" with broadcasts of events, replays of matches, news and more. The service broadcasts 15 sports TV channels, including Setanta Sports, XSport, Eurosport 1 HD, Eurosport 2, Viasat Sport HD. Separately created channels Megogo Football and Megogo Gong. There is also the music channel "Megogo Live"

Most of the content is available for free with ad viewing. The service works both in the browser and from devices: iOS, Android, and Windows (in the past also for Pocketbook).

MEGOGO is available on Smart TVs, media players, Apple TV set-top boxes, Android TVs, game consoles, iOS and Android smartphones and tablets, and computers.

Until 2016, the company positioned itself as "the world's largest video service for Russian-speaking audiences". In September 2020, the service changed its positioning, focusing on family vacations.

Sources of monetization:

• advertising;
• subscription
• piecemeal sale of content

The service works on Smart TV, media players, Apple TV and Android TV, smartphones, tablets, computers, has an application for Apple CarPlay and Android Auto. Some VOD content is available for download and viewing in the application without the Internet.

• Ukrainian (Odessa Film Studio, Inter, Media Group Ukraine, StarLightMedia, 1 + 1 Media, Dovzhenko Film Studio, Ukranimafilm, Film.ua Group, Studio 95 quarter); European / American (FOX, Universal, SONY, Walt Disney, MGM, Miramax, Warner Brothers, Paramount Pictures, BBC, Euronews, Discovery Communications, Viacom, Viasat); Russian (TsPSh, Olga, Paradise, VGTRK, Luxor, MEGOGO Distribution, Arthouse, Mosfilm, Lenfilm, Gorky Film Studio, Animakkord, STV, Leopolis, DT-Production, Carmen, Soyuzmultfilm).

• Top Rank, K2 Promotions Ukraine, Maincast, La Liga, Ligue 1, Bundesliga, WePlay! Esports and others.

• Publishers: AST, EXMO, Azbuka-Atticus, Strelbytsky Multimedia Publishing House, Alpina Digital, IDDK, Ardis, Nash Format.

sweet.tv (Ukrainian: Світ.тв; stylized as SWEET.TV) is a Ukrainian video-on-demand (VNV) provider that also provides Internet TV services using OTT technology. The founder of the company is Alexander Vitko.

In September 2020, sweet.tv became the first video-on-demand platform in Ukraine to start adding legal Ukrainian dubbing to movies and TV series, making direct and indirect agreements on the right to distribute the films of Walt Disney Pictures / 20th Century Studios, Paramount Pictures, Universal Pictures (through the Russian division of PictureBox Russia), Sony Pictures and Warner Bros. Entertainment; These Hollywood studios provided sweet.tv with their own legal Ukrainian dubbing for films produced after 2006, and for films produced before 2006 (when there was no Ukrainian-language dubbing in Ukrainian cinemas), the company began creating its own Ukrainian dubbing within the Hollywood Ukrainian project.

The company was established on December 19, 2017. In 2018, we created our own application for Smart TV, Android and iOS.

In January 2019, the company signed contracts with various Ukrainian film studios and Ukrainian films from the Film.ua Group appeared in the sweet.tv video library. etc.) and films from smaller film studios, including the films Wild Field, Numbers, Unreal Coop, Atlantis, etc.

In November 2020, the company signed a new direct agreement with Sony (B&H) for Ukraine, not the CIS, and under this new agreement, sweet.tv subscribers can now watch the premiere films of Sony Pictures with Ukrainian dubbing within the subscription and without additional surcharges; sweet.tv became the first Ukrainian VNV service to open access to the Sony Pictures media library with legal Ukrainian dubbing.

In January 2021, the company signed a new direct agreement with Disney (Kinomania) for Ukraine, not the CIS, and under this new agreement, sweet.tv subscribers can now watch the premiere films of Disney Pictures with Ukrainian dubbing within the subscription and without additional payments.

In March 2021, the company signed a new direct agreement with CBS (a division of NBCUniversal) for Ukraine, not Russia / CIS, and under this new agreement, sweet.tv subscribers can now watch CBS TV series with legal Ukrainian dubbing. at their own expense in the framework of the Hollywood project in Ukrainian.

In 2021, SWEET.TV entered the TOP-30 successful Ukrainian brands in the history of the country according to the publication "Power of Money".

sweet.tv provides OTT Internet TV services to up to 200+ Ukrainian and foreign TV channels.

sweet.tv provides on-demand video services for more than 10,000 films and series, providing three audio tracks to choose from: Russian, Ukrainian and original (usually the original track is in English); in November 2020, the-village.com.ua claimed that "in the sweet.tv online cinema already [as of November 2020] 95% of the content can be viewed with high-quality Ukrainian dubbing or voice acting." The site has movies and series from Disney, Paramount, Universal, Sony, etc. and HBO, CBS, etc.

In November 2018, sweet.tv became one of four video-on-demand platforms in Ukraine (in addition to Megogo, Divan.tv and Oll.tv) that began adding Russian dubbing to movies and TV series by purchasing the Amediateka media library from the Russian media corporation Amedia. In particular, Amedia provided a sweet.tv picture and Russian-language dubbing for movies and TV series HBO, Showtime, Starz, FOX, Sony Pictures Television and more.

On April 30, 2021, the management of sweet.tv announced that from May 1, 2021 the company will terminate the contract and terminate its cooperation with the Russian media corporation Amediateka.

Since 2020, sweet.tv has been producing its own Ukrainian-language sweet.tv Originals. In December 2020, sweet.tv created the comedy sitcom miniseries Startups. In September 2021, he created the TV program National Liberation Solo (recorded by stand-up comedian Andriy Shchegel).

The sweet.tv company orders Ukrainian-language dubbing / dubbing for films and series in various Ukrainian studios, in particular in Film.ua Group (Postmodern Postproduction), Tretyakoff Production (Cinema Sound Production), etc.

As part of the Hollywood project, the Ukrainian company sweet.tv in March 2021 began ordering Ukrainian-language dubbing / dubbing for CBS TV series from Ukrainian dubbing studios. This became possible after signing a direct contract with the owners of CBS for the territory of Ukraine (and not Russia / CIS). In particular, in March 2021, the seventh and eighth seasons of the TV series Dexter were announced; and a little later, the first three seasons of the TV series "Elementary" and the first 3 seasons of the TV series "Billions" were also broadcast in Ukrainian. Later, in August 2021, sweet.tv announced that in more than a year of the Hollywood project, they had already voiced 181 films / series in Ukrainian. At the end of September 2021, a Ukrainian audio track was added to the series Dead Man.

As of August 2021, 11 series were broadcast in Ukrainian:

• Dexter (8 seasons: 2006-2013; note: sweet.tv voiced only the last 7 and 8 seasons; for the first 6 seasons sweet.tv took a Ukrainian-language audio track from an unknown source)
• Garbage (5 seasons: 2009-2013)
• Up and down the stairs (2 seasons: 2010-2012)
• The Good Cop (miniseries: 2012)
• Elementary (6 seasons: 2012-2019; note: the last 7th season does not yet have Ukrainian-language sound)
• Attackers (Season 1: 2014; note: the last 5 episodes out of 8 do not yet have Ukrainian-language voiceover)
• Billions (3 seasons: 2016-present; note: 4-5 seasons do not yet have Ukrainian-language voiceover)
• Dead Brains (miniseries: 2016)
• SS-Britain (miniseries: 2017)
• Disadvantaged (miniseries: 2018)
• Guilt (miniseries: 2020)
• Brainless (miniseries: 2020)

Note: the list of series voiced in Ukrainian includes the 3-season series Boulevard Horrors (2014-2016) and the 7-season series Beautiful Wife (2009-2016), but on the site sweet.tv as of August 2021, these series are available only in Russian audio track

As part of the Hollywood project in Ukraine, sweet.tv started ordering dubbing / dubbing of Ukrainian-language dubbing / dubbing for films of various Hollywood studios established before 2006 from Ukrainian studios in August 2020. In August 2020, the company entered into direct and indirect contracts for dubbing and dubbing feature films with Walt Disney Pictures / 20th Century Studios, Paramount Pictures, Universal Pictures (through the Russian division of PictureBox Russia), Sony Pictures and Warner Bros. Entertainment. In September 2020, the first eight films received Ukrainian-language dubbing from sweet.tv, including the first four Harry Potter franchise films, the first 3 Lord of the Rings franchise films and the first film in the Madagascar franchise. In December 2020, the next six films received Ukrainian-language dubbing from sweet.tv, becoming the first three films of the Mission Impossible franchise and the first three films of the Matrix franchise. In February 2021, the following two non-franchise films received Ukrainian dubbing from sweet.tv: Beauty and Marmot Day. In March 2021, the first two films of the People in Black franchise and the first film of the Bridget Jones franchise received dubbing from Ukrainian.tv. In April 2021, the Ukrainian-language dubbing from sweet.tv received the second film in the Shrek franchise. In April 2021, Ukrainian.tv dubbed the film Criminal Readings from sweet.tv. In May 2021, Ukrainian.tv was dubbed by sweet.tv for Forrest Gump and Best Shooter.

As of May 2021, 23 films have been dubbed or voiced in Ukrainian:

• The first 3 films of the Mission Impossible franchise:

• Mission Impossible (1996)
• Mission Impossible 2 (2000)
• Mission Impossible 3 (2006)
• The first 2 films of the franchise about people in black:
• People in Black (1997)
• People in Black 2 (2002)
• The first 3 films of the Matrix franchise:
• The Matrix (1999)
• The Matrix: Reboot (2003)
• The Matrix: The Revolution (2003)
• The first 4 films of the Harry Potter franchise:
• Harry Potter and the Philosopher's Stone (2001)
• Harry Potter and the Chamber of Secrets (2002)
• Harry Potter and the Prisoner of Azkaban (2004)
• Harry Potter and the Goblet of Fire (2005)
• The first 3 films of the Lord of the Rings franchise:
• The Lord of the Rings: The Keepers of the Ring (2001)
• The Lord of the Rings: The Two Towers (2002)
• The Lord of the Rings: The Return of the King (2003)
• The first 2 films of the Spider-Man franchise:
• Spider-Man (2002)
• Spider-Man 2 (2004)
• The second film in the Shrek franchise:
• Shrek 2 (2004)
• The first film of the franchise about Bridget Jones:
• Diary of Bridget Jones (2001)
• The first film of the Madagascar franchise:
• Madagascar (2005)
• Non-franchise movies:
• Best Shooter (1986),
• Beauty (1990),
• Marmot Day (1993),
• Criminal Reading (1994),
• Forrest Gump (1994)

As of 2021, there were no exact data on the number of subscribers and, accordingly, the share for the Ukrainian OTT market.

Lyudmyla Bogdanova, a columnist for fakty.com.ua, claimed that as of the end of 2020, sweet.tv was ranked second in the Ukrainian OTT services market. Forbes.ua columnist Serhiy Boyko claimed that as of March 2021, sweet.tv ranked 4-9th in the Ukrainian OTT services market; far ahead of all was Megogo (more than 0.5 million Ukrainian subscribers), second was oll.tv (about 200,000 Ukrainian subscribers) and third was Viasat TV / Kyivstar TV (over 150,000 Ukrainian subscribers): sweet.tv , divan.tv, you.tv, Tenet TV and Omega TV had up to 100,000 Ukrainian OTT subscribers in their subscriber base. Yaroslav Pokalchuk, Chairman and CEO of 1 + 1 media, claimed in January 2021 that at the end of 2020 sweet.tv was second or third in terms of viewers in the Ukrainian OTT market, sharing second or third place with Kyivstar TV; Megogo was far ahead of everyone: sweet.tv and Kyivstar TV each had about 100,000 to 150,000 Ukrainian OTT subscribers.

In December 2020, sweet.tv received an award from 1 + 1 media distribution in the nomination "Best [OTT] Provider of the Year".

The founder of Sweet.tv in 2017 was Oleksandr Vitko (owner and founder of the Helios group of companies), who also became the owner of the sweet.tv brand. As of 2021, the ownership of Sweet.tv (legal name TOB "OTT Ukraine") was registered to Lyubov Podorozhna (85% ownership) and JSC "Closed Non-Diversified Venture Corporate Investment Fund" Smart Fund "(15% ownership); As of 2019, the Vitkovs (Alexander and Natalia Vitky) were the ultimate owner of ~ 5.0% of the shares of JSC ZNVKIF SMART FUND and, accordingly, the couple was the ultimate owner of less than 1% of Sweet.tv.

In March 2021, itc.ua and detector.media reported that they had found several paid foreign films with "pirated" Ukrainian dubbing in the sweet.tv media library. In particular, the films "Walk among the Graves" (2014) and "Sound of Metal" (2021) were named. Detector.media asked sweet.tv to comment on the situation.

Since 2010, Radekhiv Sugar LLC has been a member of the international group of companies Pfeifer & Langen.

Pfeifer & Langen is a family company founded in 1870 in Cologne, Germany by entrepreneurs Emil and Valentin Pfeiffer and Eugene Langen. Today, it is one of the most important sugar producers in Germany, offering a wide range of high-quality products under the Kölner Zucker and Diamant brands.

Pfeifer & Langen owns five sugar factories in Germany, with shares in Poland, Romania, Italy, Hungary, Slovenia and the Czech Republic. In Ukraine, production facilities are located in Lviv and Ternopil regions and form five structural units - Radekhiv, Chortkiv, Zbarazh, Koziv and Khorostkiv.

The history of development of Radekhiv production site started in June 1974 when on the territory of Pavliv village, Radekhiv district, Lviv region construction of the Fifth Lviv Sugar Producing Plant began. The project plan of construction of the plant with capacity of sugar beet processing of 6 K t/day was developed in 1974 by Ukrhiprotsukor. The sugar plant construction lasted over four years. On December 10th 1978 the plant was commissioned.Total area of the plant territory is 159 ha. The plant is provided with railroad house tracks and automobile feeder roads.

The raw material zone is situated in Radekhiv, Sokal, Busk, Kamyanka-Buska, Brody and Zhovkva distrcits of Lviv region, in Horokhiv and Lokachi districts of Volynska region and some districts of Rivne region.The plant production capacity of sugar beet processing is 8 K t/day.The key product manufactured at the plant is the industrial granulated sugar, side products being molasses and pulp (wet, dry and granulated).

Within the plant operation complete technical re-equipment and modernization of production processes have been performed.

In May 2013 Radekhivskyi Sugar LLC spread its activity to the territory of Ternopil region and purchased the production capacities of Chortkiv Sugar Producing Plant.

Chortkiv Sugar Producing Plant is located on the territory of Zavodske township, Chortkiv district, Ternopil region. The plant was commissioned in November 1977.Total area of the plant is 176.05 ha, including the production site of 82.78 ha. The closest railroad station is Shmankivchyky 2 km away from the plant.

The raw material zone spans Chortkiv, Zalishchyky, Buchach, Terebovlya, Husyatyn, Ternopil, Horodenka and Chemerivtsi districts of Ternopil region.The plant production capacity of sugar beet processing is 8 K t/day.The key plant's activity is processing of sugar beet and production of granulated sugar. Side activities include production of molasses and dry granulated pulp.

From the moment of acquisition of Chortkiv production site active process of modernizing and improvement of production processes is being conducted.

Khorostkiv Sugar Producing Plant is located in Husiatyn district of Ternopil region and is one of the biggest and most important companies of this district.

The raw processing was launched in 1958 and encompassed 3 thou. tons of sugar beet per day. With the substantial increase of sugar beet seeding in the region and, consequently, with regard to the increased crop yield, we decided to increase the production capacities of the plant. Throughout 1976–1980, the plant has been renovated.

Khorostkiv Sugar Producing Plant was assigned three beet bases in Husiatyn and Terebovlia districts. The company’s useful areas make it 4000 sq. m.

Throughout 2007-2013, the plant has been gradually upgraded. We have purchased a pool of machines of foreign manufacturers that allows processing up to 7 thou. tons of sugar beet per day so far.

Kozova Sugar Producing Plant is located in Kozova urban-type village of Ternopil region and is the biggest district’s enterprise with the area of 240 hectares. The sugar plant construction was launched in 1954, and the first product batch was released on December 29, 1959. The designed capacity of the company was 1.5 thou. tons of sugar beet processing per day.

Since 1968, the enterprise had been undergoing renovation. In 1971, the plant was introduced automatic transfer lines what led to substantial increase in labor productivity. The renovation had lasted up to 1975. Due to performed activities, the company’s capacity has increased and made it 2.7 thou. tons of beet per day.

The plant is provided by access routes for both railway and motor vehicles. The basic products, produced by the sugar plant are industrial granulated sugar, minor melis and pulp (wet).

Throughout 2011-2014, the company has performed upgrading of its technologies and equipment in order to increase the plant’s production capacities by 4 thou. tons of sugar beet processing per day.

Zbarazh Sugar Producing Plant is located in the town of Zbarazh of Ternopil district. Construction of Zbarazh Sugar Producing Plant was launched in November 1963 by Ternopil company group Ternopilprombud. Zbarazh Sugar Producing Plant was commissioned in 1969. The designed capacity of the company was 3 thou. tons of sugar beet processing per day.

Since 1975 and by 1996, the plant was year by year processing the cane raw sugar, and this processing was restored in 2003. Throughout 41 years of its operation, the company has produced 940.4 thou. tons of sugar from sugar beet and 1150.5 thou. tons of granulated sugar from the raw.

In order to improve organization of the core production in the company, the company has every year developed and implemented organizational and technical measures, aimed at increase of core production efficiency, reduction of fuel and energy consumption, enhancement of labor productivity and product improvement.