1plus1

History

1+1 TV channel was founded in August 1995, headed by its original President Alexander Rodnyansky who also was its general director from 1996 to 2002.In 2002 he joined STS Media and since 2004 he has been the president of that Delaware-registered Russian company.

It immediately became a major force in the Ukrainian TV industry, even though in the very beginning the channel's programming consisted solely of movie broadcasts.Its first broadcast was within two months of its founding, in September 1995, and since 1997 has been broadcasting continuously on the second channel of the Ukrainian national TV network UT-2 (Ukrainian:  "Druhyj zagalnonatsionalnyj kanal"), with an appropriate license of the Ukrainian National Television and Radio Council. From the start, the channel was very successful, despite its initial limited programming. Until 2004 1+1 broadcast only for 15 hours. Its program schedule was from 7 AM until 10 AM, followed by a break for four hours with the UT-2 channel from 10 AM until 1+1 backs, and then from 2 PM until 2AM. Beginning on 30 June 2004 the channel was given official permission to broadcast 24 hours each day. Since then, 1+1 has been able to create a complete round-the-clock broadcast schedule.