Company attributes
Venture Capital Firm attributes
Other attributes
301 Inc. is a subdivision of General Mills that is a venture capital and business development firm investing in, and becoming business partners with, early stage food companies. The company was founded in 2012 by General Mills, and is headquartered in Minneapolis, Minnesota.
301 Inc. offers business development mentorship to companies it chooses to invest in through their "Tool Box" which consists of mentorship in product development, supply chain management, marketing, and sales channel development.
301 Inc.'s investments include GoodBelly probiotics, Urban Remedy, Purely Elizabeth, Farmhouse Culture, No Cow, Kite Hill, Tio Gazpacho, Beyond Meat, Good Culture and Rhythm Superfoods.