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6sense is a developer of a business-to-business predictive intelligence platform for marketing and sales. The platform uses artificial intelligence (AI), big data, and machine learning to offer users omnichannel connectivityto remove the guesswork, friction, and wasted sales effort to help sales, marketing, and customer success teams. The aim is to improve pipeline quality, accelerate sales velocity, increase conversion rates, and overall increase company revenues in a predictable way.
6sense participated in the YC W13 cohort of Y Combinator and raised an estimated $36,000,000. The company was founded in 2013 by Amanda Kahlow, Viral Bajaria, Shane Moriah, Premal Shah, and Dustin Chang. Headquartered in San Francisco, 6sense has additional offices in Austin, New York City, London, Pune, and Bengaluru, Karnataka. The customers of 6sense have included Sage, Florence, Auth0, Thomson Reuters, Showpad, Fortinet, Zendesk, Motorola Solutions, Shell, and Experian.
6sense's Revenue AI platform is a business-to-business predictive intelligence platform designed to eliminate wasted costs, time, and effort. The platform is developed to detect anonymous buying activity, find hidden buyer behavior to capture more revenue, and help marketing and sales teams develop campaigns with more intelligence.
The capture functionality of 6sense's Revenue AI platform offers users the capability of uncovering accounts searching for a solution similar to theirs and offers better ways to approach them. This includes matching anonymous website traffic with intent signals across devices, channels, and locations to get a picture of a potential buying team and capture potential purchasing intent from relevant and trusted B2B sources. As well, the platform offers users the data necessary to gain visibility into a potential customer, including information not included in a CRM program.
The target functionality of 6sense's Revenue AI platform offers users the functionality of targeting the best revenue opportunities without forms, spam, or cold calls in the sales process through the accurate prediction of where buyers are in a journey and which accounts are ready to be engaged. This works to help reduce waste by targeting the best accounts at the right time while allowing users to have more relevant conversations through personalized campaigns and outreach. The same insights can be used to better allocate digital advertising spending by targeting relevant audiences.
The platform's boost functionality is intended to help marketing and sales teams streamline their technology stack by integrating the 6sense Revenue AI and its intelligence into applications and tools the organization already uses. This can help them to engage buying teams with better conversations, proactively address specific customer pain points, improve return-on-investment with dynamic segmentation, and better hit revenue targets by using its predictive AI.