ALICE (company)

MORE GUESTS

LESS GUESSES

Enable lean hotel staff to do the most impactful work in the most efficient way.

Our team blends hospitality with technology

We’re a globally-distributed, 85+ member team, passionate about revolutionizing the way hotel staff work together to deliver exceptional service.

NEW YORK CITY, 2013

When ALICE began we thought that a guest-facing solution was the problem to solving. But THAT was less than 10% of the problem.

THE MAIN PROBLEM

So we re-imagined, revised, rebuilt. We quickly realized that the problem hotels faced wasn’t just getting guest requests, but fulfilling guest requests.

THE REPETITION YEARS

A big part of ALICE’s growth has been just convincing hotels to embrace technology: “ALICE is better than paper and radios”. But hotels stick with what works, and darn it, paper works. Poorly. But it works.

THE ALICE PLATFORM

Then one day we finally had a platform.We thought we had a better way. We built it, then rebuilt it, then re-examined and listened harder and rebuilt it again

THE ROAD'S BEEN TWISTY

And what we’ve learned is that the biggest part of what works it's us. Our small mishmash of oddball players grew into a team, and then departments, which blossomed into a company and MAYBE, we’ve become an extended family.

LOOKING FORWARD

We’ve turned the page from being pirates. Now we are a fleet of ships. Perhaps one day, the Navy. All of the external challenges of product differentiation, market leadership, size, competitors, and customer success are ours to confront.