Adidas Metaverse

WELCOME TO THE ADIDAS METAVERSE

Adidas launched in the metaverse. More precisely, the international brand of street and sportswear presented its collection NFT "Into the Metaverse".Bored Ape Yacht Club, PUNKS Comic and gmoney invite adidas Originals to take a trip to the Metaverse.

What we know at the moment

Adidas has been preparing this launch for several weeks. The company first launched digital tokens last month and provided early access to NFT drops to super-fans interested in the Adidas metaverse project. Adidas has also started tweeting about metaverse. In addition to all this, the company bought a Bored Ape monkey and dressed it in an Adidas tracksuit. All these actions were massive signs of the Adidas project to create a metaverse.

NFT buyers can purchase NFT Adidas for 0.2 ETH from today on the official Adidas website. A total of 30,000 NFT are up for sale — 20,000 have already been minted through pre-sale; 9620 NFT have been released to the general public today. Adidas has reserved 380 NFT for its partners and for future events.

Another important point is that in this metaversive project, Adidas collaborated with NFT heavyweights: gmoney, PUNKS Comic and BAYC. The three will also be offering exclusive merchandise to Adidas NFT owners in 2022 at no extra cost.

Finally, Adidas acquired 144 plots of virtual land in The Sandbox metaverse. Undoubtedly, Adidas will add its own content and experience to its virtual Sandbox land.

Advantages of owning Adidas NFT

NFT holders will get access to the exclusive Adidas fan club. Thanks to this NFT, they will be able to purchase special physical and digital merch and leave feedback on future Adidas products. In addition, they will have the opportunity to own Bored Apes profile photos, access to the metaverse, as well as the ability to carry digital items in The Sandbox.

Tarek Ali, Senior Director of Digital Technology Development at Adidas, summed up the company's new venture:

"Adidas is in the metaverse. We want to find out what will be the coolest in this space."

"This is a revolution from the usual business model, when we produce things and hope that people will buy them. You don't just buy a product. You become a member of this community."

Why is the metaverse important to Adidas?

Adidas and other long-established clothing companies need metaverse to stay on trend. For example, Adidas' competitor, Nike, has just opened a virtual Nikland in Roblox, not to mention that it has just acquired the metaversive startup RTFKT.

Undoubtedly, Adidas stands out from the crowd by collaborating with existing Web 3 stars and communities, rather than creating its own PFP projects. For example, Adidas cooperates with g money, which often refuses to cooperate with other major brands. This creates value not only for the company itself, but also for the Web 3 community as a whole.

With this NFT, Adidas has joined Burberry, Louis Vuitton, Givenchy and Balmain in their quest to take over the metaverse.

BORED APE YACHT CLUB

Bored Ape Yacht Club is an incredibly popular collection of NFT tokens from 10 thousand drawings of monkeys released on the Ethereum blockchain. Each NFT token gives a double bonus - it is considered as membership in an exclusive club and provides their owners with various privileges ― from access to limited goods to participation in events.

By purchasing the api #8774 NFT token, adidas Originals becomes a member of the Bored Ape Yacht Club,

In this regard, we present Indigo Herz ― a rebellious optimist who charges the world around him with his positive energy. Just like adidas, all members of this club are united by love for their community. See you at the club!

PUNKS COMIC

Meet CRYPTOPANKS! Everyone's favorite team of daring rebels, collectors and cryptolegends from the metaverse. Courtney is the main character in PUNKS Comic, an NFT token and a comic book.

The creation of PUNKS Comic was prompted by the desire to revive NFT characters by giving them names and a body shell, developing their backstory and creating a vivid image for them.

GMONEY

Futurist. A rebel. A digital avatar with the image of a monkey.

A well-known NFT, opinion leader, mentor and community leader, gmoney became famous thanks to its famous orange hat.

gmoney became one of the first NFT tokens and crypto influencers, which showed how to emphasize its status in the digital world. He is included in the list of the 50 most influential NFTs, according to Fortune, and he managed to significantly increase the community of the NFT space.

BORED APE YACHT CLUB

Bored Ape Yacht Club is an incredibly popular collection of NFT tokens from 10 thousand drawings of monkeys released on the Ethereum blockchain. Each NFT token gives a double bonus - it is considered as membership in an exclusive club and provides their owners with various privileges ― from access to limited goods to participation in events.

By purchasing the api #8774 NFT token, adidas Originals becomes a member of the Bored Ape Yacht Club,

In this regard, we present Indigo Herz ― a rebellious optimist who charges the world around him with his positive energy. Just like adidas, all members of this club are united by love for their community. See you at the club!

PUNKS COMIC

Meet CRYPTOPANKS! Everyone's favorite team of daring rebels, collectors and cryptolegends from the metaverse. Courtney is the main character in PUNKS Comic, an NFT token and a comic book.

The creation of PUNKS Comic was prompted by the desire to revive NFT characters by giving them names and a body shell, developing their backstory and creating a vivid image for them.

GMONEY

Futurist. A rebel. A digital avatar with the image of a monkey.

A well-known NFT, opinion leader, mentor and community leader, gmoney became famous thanks to its famous orange hat.

gmoney became one of the first NFT tokens and crypto influencers, which showed how to emphasize its status in the digital world. He is included in the list of the 50 most influential NFTs, according to Fortune, and he managed to significantly increase the community of the NFT space.

WELCOME TO THE ADIDAS METAVERSE

Adidas launched in the metaverse. More precisely, the international brand of street and sportswear presented its collection NFT "Into the Metaverse".Bored Ape Yacht Club, PUNKS Comic and gmoney invite adidas Originals to take a trip to the Metaverse.

What we know at the moment

Adidas has been preparing this launch for several weeks. The company first launched digital tokens last month and provided early access to NFT drops to super-fans interested in the Adidas metaverse project. Adidas has also started tweeting about metaverse. In addition to all this, the company bought a Bored Ape monkey and dressed it in an Adidas tracksuit. All these actions were massive signs of the Adidas project to create a metaverse.

NFT buyers can purchase NFT Adidas for 0.2 ETH from today on the official Adidas website. A total of 30,000 NFT are up for sale — 20,000 have already been minted through pre-sale; 9620 NFT have been released to the general public today. Adidas has reserved 380 NFT for its partners and for future events.

Another important point is that in this metaversive project, Adidas collaborated with NFT heavyweights: gmoney, PUNKS Comic and BAYC. The three will also be offering exclusive merchandise to Adidas NFT owners in 2022 at no extra cost.

Finally, Adidas acquired 144 plots of virtual land in The Sandbox metaverse. Undoubtedly, Adidas will add its own content and experience to its virtual Sandbox land.

Advantages of owning Adidas NFT

NFT holders will get access to the exclusive Adidas fan club. Thanks to this NFT, they will be able to purchase special physical and digital merch and leave feedback on future Adidas products. In addition, they will have the opportunity to own Bored Apes profile photos, access to the metaverse, as well as the ability to carry digital items in The Sandbox.

Tarek Ali, Senior Director of Digital Technology Development at Adidas, summed up the company's new venture:

"Adidas is in the metaverse. We want to find out what will be the coolest in this space."

"This is a revolution from the usual business model, when we produce things and hope that people will buy them. You don't just buy a product. You become a member of this community."

Why is the metaverse important to Adidas?

Adidas and other long-established clothing companies need metaverse to stay on trend. For example, Adidas' competitor, Nike, has just opened a virtual Nikland in Roblox, not to mention that it has just acquired the metaversive startup RTFKT.

Undoubtedly, Adidas stands out from the crowd by collaborating with existing Web 3 stars and communities, rather than creating its own PFP projects. For example, Adidas cooperates with g money, which often refuses to cooperate with other major brands. This creates value not only for the company itself, but also for the Web 3 community as a whole.

With this NFT, Adidas has joined Burberry, Louis Vuitton, Givenchy and Balmain in their quest to take over the metaverse.