Adidas Originals

History of Adidas

Initially, Dassler began to manufacture and sell sports shoes in 1924 under the paid name of Gebrüder Dassler Schuhfabrik, together with his own brother Rudolf Dassler. Subsequently, such as the long-standing hostility between them reached the limit, the firm split in 1947.

In 1949, Adolf started his own fresh business, Adi Dassler adidas Sportschuhfabrik, later known as Adidas.

In 1948, Rudolph began to discover a business called Ruda, which later became popular as Puma. This caused a perpetual feud between the 2 brothers and the enterprises, to the point of limiting, in fact, that the brands became easy entry points between Herzogenaurach's residents. In 1949, Adolf Dassler patented a shoe with a design of three slanted stripes that would later become the company's logo. In 1972, Adidas released a new logo, the trefoil.

Activity

The adidas concern contains only 2 personal factories, 1 in Germany and 1 in the USA. Almost all production is carried out by 130 autonomous partner companies, which have 289 factories in common; of these, 71% are located in Asia, 18% in America, 6% in Africa and 5% in Europe.

In terms of footwear production, 97% of products are produced in Asia, in which 42% in Vietnam, 28% in Indonesia and 18% in China. In 2018, 409 million pairs of adidas shoes were produced, 11% of them at the largest factory in Vietnam. Shoes account for 58% of the firm's sales.

Clothing creation is still concentrated in Asia (91% of 457 million pieces of clothing in 2018), which includes Cambodia 24%, China 19% and Vietnam 18%. The largest clothing factory is located in China and accounts for 9% of the concern's joint production volume. Clothing gives 38% salvation.

The 3rd category of products (balls, handbags, etc.) is produced in the leading countries in China (38%), Turkey (18%) and Pakistan (18%). The largest factory is located in Turkey, in 2018 it gave 18% of the 113 million units of products in this category. The resale of these products accounts for 4% of the rescue.

Products are sold under the 2 leading brands, adidas and Reebok, the sales volume between them is 90% to 10%.

In 2018, 57 thousand people worked in the company, of which 32 thousand worked in the retail network, 6 thousand worked in logistics and marketing, 5330 people completed the administration of the company, 4 thousand worked in wholesale trade, and 1 thousand people were involved in production , research work and information development