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Affable

Affable

A marketing company that uses artificial intelligence to make a platform which allows brands to discover micro-influencers who could potentially market their goods or services. Its headquarters are located in Singapore and it was founded in 2017.

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Contents

affable.ai
Is a
Company
Company
Organization
Organization

Company attributes

Industry
Marketing
Marketing
Digital marketing
Digital marketing
Social media marketing
Social media marketing
Advertising
Advertising
Social media
Social media
Location
Singapore
Singapore
Founder
Swayam Narain
Swayam Narain
Nisarg Shah
Nisarg Shah
AngelList URL
angel.co/beaffable
Pitchbook URL
pitchbook.com/profiles...211719-61
Legal Name
Affable Technologies Pte Ltd
Accelerator
Entrepreneurs First
Entrepreneurs First
Accelerator Batch
‌
Entrepreneur First Singapore 2
Number of Employees (Ranges)
11 – 500
Investors
SGInnovate
SGInnovate
Prime Venture Partners
Prime Venture Partners
Decacorn Capital
Decacorn Capital
Founded Date
2017
0
Total Funding Amount (USD)
2,000,000
Latest Funding Round Date
May 18, 2021
Latest Funding Type
Seed
Seed
Wellfound ID
beaffable

Other attributes

Company Operating Status
Active
Latest Funding Round Amount (USD)
2,000,000

Affable is a Singapore-based company that created and runs a platform which enables end-to-end influencer marketing.

Product

The company's platform allows its users to find authentic influencers for their marketing campaigns in any niche using advanced filters. Users can use filters such as interest, brands, city, and gender. On the platform users can also get insights into influencers' followers including information such as demographics, interests, and other brand partnerships.

The Affable platform also has features to ensure an influencer's authenticity by conducting checks on the amount of verifiable followers and tracking how influencers' follows have developed over time.Users can contact multiple influencers at one time by using the bulk email feature, which contains a template so that multiple influencers can be contacted. Communication between user and influencer can take place on the platform, where negotiations can also be tracked. Affable also uses return on investment to analyze the effectiveness of influencers' marketing campaigns. Users can also add influencers to the platform that are not already on it.

Timeline

No Timeline data yet.

Funding Rounds

Products

Acquisitions

SBIR/STTR Awards

Patents

Further Resources

Title
Author
Link
Type
Date

Tapping on influencer marketing

https://www.tabla.com.sg/jrsrc/150218full/epage006/TA20180216-TAB-006-00.html

Web

Tech in Asia - Connecting Asia's startup ecosystem

Michael Tegos

https://www.techinasia.com/apac-news-14-06-2018

Web

References

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