Alpen Gold

Alpen Gold is a chocolate brand sold in Eastern Europe, including Poland, Russia, and Ukraine. The products combine chocolate with other ingredients, such as nuts, raisins, and liqueur. The products under the Alpen Gold brand include chocolate bars, boxed chocolates, and pralines. In 2019, Alpen Gold won the Best Brands award for the bar chocolate segment. Alpen Gold also entered the top 10 brands in the Best Food Brand category in Russia.

Alpen Gold was established in 1992 by Stollwerck as a special chocolate brand for the post-Soviet republics. The name was chosen based on market data which showed that Russian and post-Soviet consumers prefered "foreign" or "European" sounding names for the trust and premium quality the names implied. Through the 1990s, the chocolate brand with its tiled chocolate bars became popular, and was included in Ukrainian films of the time. Production in Russia only began in 1997.

In 2001 Stollwerck sold its Eastern European assets, including Alpen Gold, to Kraft Foods. In 2012, Kraft Foods changed the division dealing with sweets and chocolate to Mondelez International.