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Aromyx is a data-driven biotechnology company. Aromyx has a sensing technology that is the first to digitize and quantify what human receptors can detect and transmit to the brain. By capturing the sensitive detection ability of these receptors, the company delivers data that will change how companies design products, target demographics, forecast trends, and solve global issues around health and sustainability.
Through Aromyx's sensor products, human receptors respond to a given odor or flavor sample and then relay information about its quality, such as whether it’s pleasant, contaminated or toxic. Its algorithms measure and quantitatively represent the raw data in the form of digital signatures and these signatures are uploaded into a central scent cloud, which resembles a comprehensive library of the brain’s own smell and taste associations.
To contextualize its biological analysis, the company pairs the activation patterns of receptors with corresponding sensory word descriptions and ratings, as well as analytical chemical and customer-provided data sets. This multi-faceted approach not only communicates data in multiple ways, but allows to capture the full spectrum of human perception from raw chemical data through the nose to the psychological processing of that data.
By harnessing sensory abilities, Aromyx is quantifying taste and smell to generate data the world has never accessed before.
With highly developed olfactory receptors through the nose and
body, humans can distinguish between a trillion different odors—
but we lack the ability to communicate these differences in a precise
and accurate way.
Our sensing technology is the first to measure and quantify what human
receptors can detect and transmit to the brain. By capturing these receptors’ highly sensitive detection ability, we deliver data that will change how companies design products, target demographics, forecast trends, and solve global issues around health and sustainability.