Audi (company)
A German automotive company within the Volkswagen Group, specializing in the production of cars under the Audi brand.
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Audi (company)
A German automotive company within the Volkswagen Group concern, specializing in the production of cars under the Audi brand.
Competition
Everyone knows that it is Audi's key competitors in the automotive market that are valued by Mercedes-Benz and BMW, for example, the German Troika. Almost everyone reports that the struggle propaganda actually started with a BMW banner in 2006, where the BMW company “nicely” congratulated Audi on winning the 2006 Car of the Year competition in the pedestrian south.
But no, it all started back in the distant 80s, when the Audi company released a marketing video where the Audi 200 spins eights around the Mercedes-Benz E-Klasse (W124) and BMW 5-series (E28) [16]. Almost a year later, BMW released a response video, demonstrating its own fresh BMW 5-series model (E34). There are 3 cars in the BMW marketing video, all cars are covered with 3 canvases. The first car turned out to be a BMW 5-series, while the other 2 cars quickly disappeared and the sheets with which they were covered fell to the ground, this was a hint to the companies Audi and Mercedes-BenzMercedes-Benz. Mercedes-Benz decided to ignore the advertisements of Audi and BMW, not answering them to this day. The marketing struggle between Audi and BMW continues to this day. Not for example, so long ago, Lexus entered the marketing war.
In the summer of 2016, Audi made an economy version of the A4 ULTRA with front-wheel drive, which will be seen on resale in 2017. The car contains better performance than the closest rivals BMW 320i, Mercedes-Benz C300 and Lexus IS 200t. 2.0 liter turbocharged engine with 190 hp. with. at a cost of 8.7 liters. in urban mode and 6.4 on the highway.
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