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Bensussen Deutsch & Associates, Inc. (BDA) is a brand merchandise agency that was founded in 1984 and is based in Woodinville, Washington. BDA has more than seventy-five international locations. BDA creates and delivers branded merchandise for Fortune 1000 companies worldwide, including Coca-Cola, Nintendo, Sony, AT&T, NFL, Ford, Starbucks and GE. The company got its start creating giveaway merchandise for sporting events, branched out into mail order products, and in 1997 began venturing into retail.
The BDA Sports business unit provides services to the major sports leagues, such as MLB, NFL, NBA, NHL, and PGA Tour, and works with almost all of the professional sports teams and their sponsors with fan activation programs, including bobbleheads.In 2017, BDA acquired three companies—Swervepoint, Dukes of London, and Sports Merchandise Global.BDA was recognized as one of Seattle Business Magazine’s Best Places to Work For in 2017, ranked in the top five of Promo Marketing’s Top 50 Promotional Products Distributors list in 2018 and each year since 2006, among the top 10 of Advertising Specialty Institute’s Top 40 Distributors since 2000, and listed in Chief Marketer’s PROMO 100 Ranking of Top US Promotion Agencies since 2005.
Since 2000, BDA has donated more than half a million dollars to the Seattle-based Rivkin Center for Ovarian Cancer Research through the BDA Cares Foundation. Deutsch started a second charity in 2011 called Susan’s Rock in support of victims of domestic violence. The non-profit honors and remembers a BDA employee who lost her life to domestic violence.
