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Causal is a developer of a business planning platform designed to build models, visualize data, and communicate with numbers. The cloud-based spreadsheet software is capable of connecting to data and sharing dashboards with teams, including integrations with Stripe, QuickBooks, Salesforce, and others, and allows users to develop charts and reports to generate programmatically. The platform allows users to develop a business intelligence platform capable of predicting future analysis based on past and present data. Further, the platform is developed to allow users to build models in a plain-English formula, making models easier to build and easier to understand.
Causal was founded in 2019 by Taimur Abdaal and Lukas Köbis and is headquartered in London. The company was founded with the goal of replacing Excel by starting spreadsheets that had formulas that read like plain English and requiring fewer formulas to reach complete models.
Causal's platform offers users spreadsheet software that is capable of helping users model, forecast, and use data to tell stories. This includes financial modeling, in which users can build and manage integrated models for revenue and expense projections in a unified way in order to help users make better business decisions. The financial modeling can include driver-based scenarios to simulate various business conditions or decisions and their potential outcomes.
The platform offers various data integrations to pull financial data directly from an accounting system, operational data from a CRM and data warehouse, and consolidate data from multiple sources in order to improve model capabilities and to offer granular data details when needed. Further, the platform's use of this data integration allows users to track model performance against actual data. And the platform allows users to visualize data in various charts and tables to better understand the data.