Celsius is primarily a decentralized finance (DeFi) platform focusing on crypto lending, borrowing, and earning.
The Celsius Network token (CEL) is an ethereum (ERC20) utility token that powers the Celsius Network Ecosystem. Users are incentivised to both use and hold the token.
Utility Token
Better earning rates. Users of the platform can decide to earn interest income in CEL for a boost in yield when depositing assets.
Better dollar and coin loan rates. Users of the platform can decide to pay back their debt in CEL for increasing discounts when borrowing.
Access and Premium Membership
Premium membership: the Celsius Loyalty Tiers. To further increase their earning rates, users can benefit from Celsius Loyalty Tiers, a ranking system in 4 tiers (Bronze, Silver, Gold, Platinum) that rewards CEL holders with increasing bonus interest and loan discount, respective to their relative portfolio allocation in CEL.
Buy-back & make mechanism Every CEL token that is distributed as interest to Celsius users is bought from exchanges the week before. This creates a virtuous cycle, indeed the more users choose to “earn in CEL”, the more CEL Celsius has to buy, the more buying pressure the weekly buybacks add.
According to Celsius, ~93% of Celsians hold their earned CEL rather than withdrawing and selling it. (Source)