Channel 4 Ventures

Channel 4 Ventures is a venture capital firm in the United Kingdom that offers brands TV advertising in exchange for an equity stake in their business. Since establishment in 2015, Channel 4 Ventures has completed over thirty investments in digital consumer businesses, including Pinterest, Eve Sleep, what3words, Boomin, Strike, Meatless Farm, Crowdcube, and Clim8. The firm has also achieved four exits—Eve Sleep, Pinterest, Readly and Drover.

The firm has invested alongside the following venture capital investors across the consumer ecosystem:

• Accel
• Felix
• Octopus
• Balderton
• Draper
• Andreessen Horowitz
• Fidelity Investments
• Intel
• Whole Foods & BP Ventures

Channel 4 Ventures can invest in both priced equity and convertible loan note rounds, depending on the individual company and their requirements. The firm typically invests between £1m and £5m of media airtime into individual businesses. For instance, a £1m investment could include:

• £1m media budget with Channel 4 (which can be spent on any Channel 4 channel, UKTV, or All4, with the potential for regional targeting);

• media pricing benchmarked to UK agencies;
• media planning support, or media agency recommendations;
• potential for follow-on investment at a later stage; and
• access (as appropriate and able) to the network.