Choice Convertible Note Funding Round, March 2025

Choice, a Ukrainian startup specializing in digital solutions for the restaurant industry, has raised €1 million in funding from the Polish fund Smartlink Partners. The investment, which takes the form of a convertible loan, will be part of a larger Series A financing round that Choice is currently pursuing. This funding round is a significant step in the company’s efforts to expand its reach and enhance its product offerings.

Choice has been operating in the Polish market for three years and has already made a substantial impact, with over 2,000 registered restaurants and more than 500 paid users. The company’s Polish team consists of over 20 employees, reflecting its growing presence in the country. Choice aims to capture 20% of the Polish restaurant market, which consists of approximately 60,000 restaurants. Among the company’s clients in Poland are notable chains such as Thai Wok, Sushi World, Pizza Factory, Osama Sushi, and the Hala Koszyki food court.

The startup offers a wide array of digital services tailored specifically for restaurants. These services include website development, delivery and table reservation systems, QR payments, loyalty programs, and integration with popular delivery services. The product is fully customized to meet the needs of Polish restaurants, and the company offers technical support in Polish, English, and Ukrainian.

Choice has established itself as a leader in the restaurant technology space in Ukraine and the Czech Republic, and it also operates in Slovakia, Estonia, Latvia, Kazakhstan, and Germany. The company’s international expansion strategy is focused on further growth, with plans to enter the markets of Romania, Hungary, and Georgia in the near future.

Since its founding, Choice has raised a total of $4.5 million in investments. Its annual recurring revenue (ARR) has reached $3 million, demonstrating the strong demand for its solutions in the restaurant industry. A year ago, the company successfully closed an investment round, raising $2.5 million from J&T Ventures, Reflex Capital, and Presto Ventures.

The latest investment from Smartlink Partners will help the company scale its operations and develop additional features for its platform, supporting its ongoing expansion into new markets. By continuing to innovate and offer solutions that address the specific needs of the restaurant industry, Choice is positioning itself as a key player in the rapidly evolving market for digital restaurant solutions.