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Provider of subscription-based food delivery services intended to provide healthy frozen foods. The company's foods are developed by nutritionists and include smoothies, soups, bowls, lattes and breakfast options, enabling health-conscious subscribers to eat pre-portioned foods without having to cook. Their food is built on organic fruits and vegetables. It's delivered to the customer and ready to enjoy in minutes.
The Daily Harvest platform works to serve the needs of consumers by turning freezers into personalized pantries stocked with clean food, quickly prepared and replenished as it is consumed. Consumers are able to choose any combination of smoothies, overnight oats, chia parfaits, soups, sundaes and lattes to build their subscription box. Users can choose foods based on dietary needs, key benefits or likes and dislikes through the website. These foods can then be made by adding the recommended liquid base and following the instructions.
The subscription service allows users to choose weekly or monthly deliveries and to receive 6, 9, 12, or 24 cups per week. The price of the subscription decreases the more ordered. For 6 cups, the cost is $7.99 per cup, or about $48 per week or $7.99 a day. For 12 cups, the price is $7.49 per cup, or about $90 a week at $13 a day. Or, at 24 cups per month, the cost is $6.99 per cup, or $167.76, and about $6 a day (these are before tax prices).
A selection of Daily Harvest smoothies
In November 2018, Daily Harvest partnered with The Gathery to design their Manhattan pop-up "Refueling Station", located at 446 Broadway, to look like a 1970's Palm Springs gas station. There Daily Harvest gave visitors free samples of their products, a walk-through of their ingredient sourcing process, an explanation of the benefits of frozen foods, and a chance to win products.
Visitors to the pop-up were also able to buy individual items, such as smoothies or soups. In speaking on the decision to host a pop-up, CEO and founder Rachel Drori said:
This is meant to drive direct sales. The one thing we know about our customers is that they need to taste it to understand why it's different. So we want to meet customers offline and interact with them there.
