Demix
Demix is a Minsk, Belarus-based sporting goods store.
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Demix is a multiregional brand providing sportswear and equipment for training, fitness, swimming, soccer, yoga, and othersmore. The Russian sportswear brand is owned by Sportmaster, a sports retailer in the region.
The Demix range includes about 2,200 product lines, and represents 5% percent of the company’s total inventory. The Demix brand was initially launched in the Gagarinsky Shopping Mall in Moscow. In 2017, One Fine Day, a design company, created the retail strategy for Demix.
Demix is a multiregional brand providing sportswear and equipment for training, fitness, swimming, soccer, yoga and others. The Russian sportswear brand is owned by Sportmaster, a sports retailer in the region.
Sportmaster was previously the Russian distributor for brands such as Puma, Nike, and Speedo. Over time, they launched branded franchise outlets for suppliers like Weekender and Columbia. Retailing third-party brands became a major target for the company, which led to the establishment of its own label called Demix.
The Demix range includes about 2,200 product lines, and represents 5% of the company’s total inventory. The Demix brand was initially launched in the Gagarinsky Shopping Mall in Moscow. In 2017, One Fine Day, a design company, created the retail strategy for Demix.
Demix
Demix is a Minsk, Belarus-based sporting goods store.
Demix
Demix is a brand of modern sports equipment for training, the main direction is the production of sportswear, shoes and accessories for sports. It is the best-selling brand in Sportmaster stores. The range of Demix is more than 2,200 products, which is about 5% of the total number of products of the network.
The brand was introduced to the Russian market in 2003.
In 2008, the first full-fledged Demix collection was presented to customers. The brand is quickly becoming in demand. An international team of designers and brand managers with headquarters in Moscow is working on its development.
In 2013, the beginning of cooperation with the sports laboratory of Nanyang Technological University in Singapore.
With the help of Singapore experts, the brand develops new technologies and materials. The production of innovative and functional equipment for sports has been launched.
In 2018 The first Demix retail store has been opened. Now the brand chain stores are located in Moscow, Krasnodar, Yekaterinburg and other cities.
In 2020 Demix is entering the European market. Now the brand's products can be purchased in Denmark, Poland, Germany and Switzerland.
In October 2020, Artur Dalaloyan, the world and European champion in gymnastics, and Elizaveta Tuktamysheva, the world and European champion in figure skating, will become Ambassadors of Demix. The list of athletes supporting the brand is constantly growing: the Demix team is joined by athletes who are professionally engaged in running, athletics, karate and many other disciplines.
In Jule 2021, Artur Dalaloyan becomes an Olympic champion in gymnastics. Demix releases a collection of clothes designed together with Arthur and dedicated to his victories.
The company's products are manufactured in various countries of Southeast Asia, the design and technologies for Demix brand products are developed by an international team of specialists from the USA, Italy and Germany.
Demix
Demix is a brand of modern sports equipment for training, the main direction is the production of sportswear, shoes and accessories for sports. It is the best-selling brand in Sportmaster stores. The range of Demix is more than 2,200 products, which is about 5% of the total number of products of the network.
The brand was introduced to the Russian market in 2003.
In 2008, the first full-fledged Demix collection was presented to customers. The brand is quickly becoming in demand. An international team of designers and brand managers with headquarters in Moscow is working on its development.
In 2013, the beginning of cooperation with the sports laboratory of Nanyang Technological University in Singapore.
With the help of Singapore experts, the brand develops new technologies and materials. The production of innovative and functional equipment for sports has been launched.
In 2018 The first Demix retail store has been opened. Now the brand chain stores are located in Moscow, Krasnodar, Yekaterinburg and other cities.
In 2020 Demix is entering the European market. Now the brand's products can be purchased in Denmark, Poland, Germany and Switzerland.
In October 2020, Artur Dalaloyan, the world and European champion in gymnastics, and Elizaveta Tuktamysheva, the world and European champion in figure skating, will become Ambassadors of Demix. The list of athletes supporting the brand is constantly growing: the Demix team is joined by athletes who are professionally engaged in running, athletics, karate and many other disciplines.
In Jule 2021, Artur Dalaloyan becomes an Olympic champion in gymnastics. Demix releases a collection of clothes designed together with Arthur and dedicated to his victories.
The company's products are manufactured in various countries of Southeast Asia, the design and technologies for Demix brand products are developed by an international team of specialists from the USA, Italy and Germany.
Demix
Demix is a Minsk, Belarus-based sporting goods store.
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