The Soviet and Russian chain of stores of goods for children, created in 1947 and became the largest.
As of June 30, 2020, the Detsky Mir chain of stores is represented by 782 stores located in 301 cities of Russia, Kazakhstan and Belarus, the Detmir PVZ chain – 5 stores. The ELC retail network in Russia is represented by 43 stores, the ABC network by 9 stores. The Zoosaurus pet products chain is represented by 11 stores. The total retail area of the Group's stores is 855 thousand square meters. meters.
The volume of the Group's consolidated unaudited revenue in the 1st half of 2020 increased by 7% to 59.8 billion rubles. compared to 55.9 billion rubles in the 1st half of 2019. The revenue of the online segment increased 2.7 times compared to the same period last year to 14.1 billion rubles. The share of online sales in the total revenue of the Detsky Mir network in Russia increased 2.5 times compared to the same period last year to 24.5%. The share of courier delivery of online orders increased by 4.6 percentage points to 19.9% compared to the same period of the previous year.
Detsky Mir increased its net profit under IFRS by almost 4.7 times in the first six months of 2021, to 5,173 billion rubles. Revenue for the reporting period increased by 22% to 73.1 billion rubles.
By the end of 2021, the company's net revenue amounted to 164.3 billion rubles, sales amounted to 184.3 billion rubles, an increase of 16.9% compared to 2020.