Dollar Shave Club

Dollar Shave Club is a provider of an online platform intended to offer razor blades and grooming products for men. The company's platform offers blades, shave butter, after shave liquid, wipes and gift cards for men on subscription basis, enabling customers to buy products of their choice. Founded by Mark Levine and Michael Dubin in July 2011, Dollar Shave Club offers home delivery and lower costs compared to similar products.

In 2012, Dollar Shave Club launched the campaign video "Our Blades Are F***ing Great," that introduced the company. As the video went viral, orders reached 12,000 in the first two days. Dollar Shave Club's viral video received an award from Adage, for "Best Out-of-Nowhere Video Campaign," and a Webby Award for best Fashion & Beauty website.

Dollar Shave Club launched two new products in 2013, as part of their goal to help customers make smarter choices in their grooming routine. Dr. Carver's Easy Shave Butter to accompany the razors and One Wipe Charlies, a disposable butt wipe for men. In 2014, the company expanded their product line to include Dr. Carver's Magnanimous Post Shave Moisturizer: the ultimate amnesty after the disruptive act of shaving.