EDITED

EDITED (formerly EDITD) is a company that participated in the Seedcamp 09/01/10 cohort and raised an estimated $6,000,000. Provider of a real-time analytics platform designed to help brands and retailers to price their products appropriately. The company's platform offers real-time analytics of pricing, assortment, and deep product metrics for apparel professionals in merchandising, buying, trading and strategy. EDITED is headquartered in London, England with an office in New York. Its software is primarily used by apparel buyers, traders and merchandisers

EDITED's platform uses web crawlers and artificial intelligence technology such as computer vision to collect product and commercial data on over 2.5 billion SKUs generated by the online retail industry. The software analyzes this data and historical data to provide competitive and market insights.

EDITED's Pre-Launch Planning uses their technology to offer analysis and insights into the appropriate time to launch a product and promotion. It offers competition tracking, opportunity spotting, and offers pricing intelligence for the product or promotion.

EDITED's In-Market Reaction offers users trend tracking, competition evaluation, product performance, and insight into seasonal best-sellers to allow businesses to target consumer behavior. Their In-Market Reaction will also offer insight for pricing strategy of a product.

EDITED's Strategy & Analysis allows users to track their products lifecycle, phase-out and price-out inventory, time seasonal roll-outs, maintain a market presence, and develop pricing structure.