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Ethos

Ethos

Ethos is the Greek word for "character." In rhetoric, it refers to the credibility of a speaker.

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Rhetoric

In Rhetoric, Aristotle identifies ethos as one of three modes of persuasion, alongside logos and pathos. In this context, ethos is the credibility of the speaker. Ethos is established by demonstrating trustworthiness and expertise in the topic at hand.

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