Fendi

Fendi is a Rome-based luxury fashion company that was founded on January 1, 1925. It operates in various industries, including fashion, jewelry, luxury goods, retail, clothing industry, and as a fashion house. The company is a subsidiary of the LVMH Group and has between 1,000 and 4,999 employees, with a specific count of 3,000 employees.

Headquartered in Palazzo della Civiltà, Rome, Italy, Fendi has additional locations in Italy and Brisbane. Recognized as a joint-stock company, it is identified by the Legal Entity Identifier "5299001K9O0QHEOJ5035". Fendi is actively operating and is involved in strategic partnerships, such as with Optikazolushka.

Fendi has a significant presence on various online platforms, such as its official website, Twitter, Facebook, Instagram, LinkedIn, YouTube, and Snapchat. The company has 26 assigned patents and faces competition from other luxury fashion brands like Givenchy and Louis Vuitton.

Overall, Fendi continues to flourish as a renowned organization in the luxury fashion and retail industries, backed by the strength of its parent company, LVMH.

Fendi (Italian pronunciation: [ˈfɛndi]) is an Italian luxury fashion house producing fur, ready-to-wear, leather goods, shoes, fragrances, eyewear, timepieces and accessories. Founded in Rome in 1925, Fendi is known for its fur and fur accessories, and for its leather goods.

With over 90 years of expertise, Fendi is one the most successful fashion houses worldwide, famed for its luxurious fur creations and exquisite leather goods. We bet you would recognize the signature FF monogram anywhere, but you might not be familiar with the brand's history.

History

Early years

The house of Fendi was launched in 1926 by Adele and Edoardo Fendi (1904-1954) as a fur and leather shop in Via del Plebiscito, Rome. From 1946, the five sisters Paola, Anna, Franca, Carla and Alda joined the company in its second generation as a family-owned enterprise and each owned 20 percent. Karl Lagerfeld joined Fendi in 1965[9] and became the creative director of the luxury fashion label's fur and women's ready-to-wear collection (launched in 1977).

In 1994, Paola Fendi handed over the presidency of the company to her younger sister Carla. Silvia Venturini Fendi, daughter of Anna, also joined the fashion house in 1994 and has since been the creative director for accessories and men's lines. By 1999, Fendi generated 32 percent of its business in furs and clothing, 40 percent in accessories and 28 percent in other activities, mostly licenses.

Sale of controlling share

Fendi was a family-controlled company until 1999, when Prada and LVMH, the world's biggest luxury goods group, joined forces to buy 51 percent of Fendi for $545 million; competitor Gucci lost out in the bidding process. Under the deal, Prada and LVMH were obligated to acquire any of the 49 percent of Fendi that the sisters should decide to sell. The label lost approximately 20 million euros in 2001 and again in 2002. In 2002, Prada agreed to sell its 25.5 percent stake to LVMH for $265 million. In 2002, LVMH acquired an additional 15.9 percent. Carla Fendi, a member of the founding family, continued to act as chairwoman and a minority owner until 2008.

Fendi's fragrances were discontinued after the end of the brand's beauty license with Gucci Group's YSL Beauté division in 2005. In 2007, Fendi worked with distribution partner Christian Dior Perfumes and Cosmetics on launching Palazzo, the brand's first new fragrance since the mid-1980s. By early 2009, LVMH announced that it would pull the scent off the market again due to disappointing sales.

In 2014, Fendi started making plans to use drones to show its catwalk fashions. From 2013 until 2021, the company had a brand licensing agreement with Safilo for the design, production and worldwide distribution of Fendi sunglasses and optical frames.

In 2010, Fendi launched another new fragrance – Fan di Fendi – before discontinuing all of its fragrances again in 2015.

Also since 2015, Fendi has been headquartered at the Palazzo della Civiltà Italiana. Fendi will reportedly pay 2.8 million euros per annum to occupy the space. On the site of its historic, 17th-century Palazzo Fendi in Rome, Fendi instead opened a hotel and its largest store in 2016.

In 2017, Fendi released a customization shop in collaboration with e-commerce platform Farfetch for made-to-order handbag designs.

Recent developments

By 2018, Fendi crossed the 1 billion euro ($1.2 billion) threshold in annual sales.[28] At that point, the label had 3,000 employees worldwide including around 400 who work in specialist leather and fur ateliers in Italy. It also operated a network of 215 stores.

In September 2020, English designer Kim Jones was announced as also taking the role of artistic director of Fendi's women's collection, formerly occupied by Lagerfeld.

In 2021, Fendi ended its partnership with Safilo and entered into an agreement with LVMH-owned Thelios to create, produce and distribute its eyewear collection.

Fendi (Italian pronunciation: [ˈfɛndi]) is an Italian luxury fashion house producing fur, ready-to-wear, leather goods, shoes, fragrances, eyewear, timepieces and accessories. Founded in Rome in 19251925, Fendi is known for its fur and fur accessories, and for its leather goods.

History

Early years

The house of Fendi was launched in 1926 by Adele and Edoardo Fendi (1904-1954) as a fur and leather shop in Via del Plebiscito, Rome. From 1946, the five sisters Paola, Anna, Franca, Carla and Alda joined the company in its second generation as a family-owned enterprise and each owned 20 percent. Karl Lagerfeld joined Fendi in 1965[9] and became the creative director of the luxury fashion label's fur and women's ready-to-wear collection (launched in 1977).

In 1994, Paola Fendi handed over the presidency of the company to her younger sister Carla. Silvia Venturini Fendi, daughter of Anna, also joined the fashion house in 1994 and has since been the creative director for accessories and men's lines. By 1999, Fendi generated 32 percent of its business in furs and clothing, 40 percent in accessories and 28 percent in other activities, mostly licenses.

Sale of controlling share

Fendi was a family-controlled company until 1999, when Prada and LVMH, the world's biggest luxury goods group, joined forces to buy 51 percent of Fendi for $545 million; competitor Gucci lost out in the bidding process. Under the deal, Prada and LVMH were obligated to acquire any of the 49 percent of Fendi that the sisters should decide to sell. The label lost approximately 20 million euros in 2001 and again in 2002. In 2002, Prada agreed to sell its 25.5 percent stake to LVMH for $265 million. In 2002, LVMH acquired an additional 15.9 percent. Carla Fendi, a member of the founding family, continued to act as chairwoman and a minority owner until 2008.

Fendi's fragrances were discontinued after the end of the brand's beauty license with Gucci Group's YSL Beauté division in 2005. In 2007, Fendi worked with distribution partner Christian Dior Perfumes and Cosmetics on launching Palazzo, the brand's first new fragrance since the mid-1980s. By early 2009, LVMH announced that it would pull the scent off the market again due to disappointing sales.

In 2014, Fendi started making plans to use drones to show its catwalk fashions. From 2013 until 2021, the company had a brand licensing agreement with Safilo for the design, production and worldwide distribution of Fendi sunglasses and optical frames.

In 2010, Fendi launched another new fragrance – Fan di Fendi – before discontinuing all of its fragrances again in 2015.

Also since 2015, Fendi has been headquartered at the Palazzo della Civiltà Italiana. Fendi will reportedly pay 2.8 million euros per annum to occupy the space. On the site of its historic, 17th-century Palazzo Fendi in Rome, Fendi instead opened a hotel and its largest store in 2016.

In 2017, Fendi released a customization shop in collaboration with e-commerce platform Farfetch for made-to-order handbag designs.

Recent developments

By 2018, Fendi crossed the 1 billion euro ($1.2 billion) threshold in annual sales.[28] At that point, the label had 3,000 employees worldwide including around 400 who work in specialist leather and fur ateliers in Italy. It also operated a network of 215 stores.

In September 2020, English designer Kim Jones was announced as also taking the role of artistic director of Fendi's women's collection, formerly occupied by Lagerfeld.

In 2021, Fendi ended its partnership with Safilo and entered into an agreement with LVMH-owned Thelios to create, produce and distribute its eyewear collection.