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Flipside Group is a London-based creative digital agency specializing in mobile application development for iPhone (iOS) and Android. Flipside’s capabilities also include strategic business and technology planning, social media management, and mobile-centric marketing communications. The company combines strategy, creativity, and high-tech delivery to work across digital transformation, digital product development, and marketing and analytics.
Flipside clients include companies such as Coca-Cola, Visa, Honeywell, wowcher, Waterstones, and Radisson, and the company's parent entity is Weber Shandwick. Flipside has a team of about eighty mobile and digital experts with offices in London and Surrey. Flipside is also a member of the British Interactive Media Association (BIMA).
In 1993, Timothy Drake and his father, Maurice Drake, founded the company that would evolve into Flipside Group. Maurice Drake had a background in the printing industry and was also an investor. The company was set up with a grant from The Prince's Youth Business Trust. Marcus Dyer joined the company as managing director in 2013.
Flipside was acquired by Weber Shandwick in 2016 for an undisclosed amount. As part of the deal, Flipside retained its name and brand, and Managing Director Marcus Dyer and Chief Executive Tim Drake continued to lead the operation. In January 22, Drake left Flipside, and Dyer stayed on as group managing director.