Greg Joz Joswiak

Greg “Joz” Joswiak is Apple’s senior vice president of Worldwide Marketing, reporting to CEO Tim Cook.

Since joining Apple in June 1986, Joz has played a pivotal role in developing and launching some of the world’s most beloved consumer products, including the original iPod and iPhone. Joz began his career at Apple working on the early Macintosh computers and supporting the Mac’s community of third-party developers.

Joz has over 30 years of marketing and management experience at Apple, most recently as the vice president of Apple Product Marketing where he managed the product marketing and product management teams responsible for Apple’s entire product lineup. Joz graduated with a Bachelor of Science in Computer Engineering from the University of Michigan in 1986.

Apple is known for its iconic marketing campaigns, dating back to its famed 1984 Macintosh commercial. Greg “Joz” Joswiak has been there for it all. Joining the company in 1986, Joswiak was integral to the launch of beloved consumer products, from the early Macintosh, to the original iPod in the aughts, to the ubiquitous iPhone, iOS operating system and iPad.

With a Bachelor of Science in computer engineering, Joswiak has the rare combination of business, creative and technical skills demanded of modern marketers. Most recently VP of product marketing, Joswiak was elevated to SVP of worldwide marketing in August, taking the reins from longtime marketing lead Phil Schiller and reporting directly to CEO Tim Cook.

Apple has taken a bold stance on privacy in recent years as a brand, and that’s trickled down into its marketing efforts. The company released an out of home campaign promoting privacy at the Consumer Electronics Show in 2019, and has since made it a cornerstone of its brand promise, putting it in stark contrast to other tech giants. At the same time it has continued to innovate around its products, from new, beautifully-marketed versions of the iPhone and AirPods, to making a push into services around Apple Music, Apple TV and Apple Podcasts.