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Greycroft is a venture capital firm established in 2006. The firm was founded by Alan Patricof, Dana Settle, and Ian Sigalow. The firm’s headquarters is located in New York City, New York with an additional office in Los Angeles, California. Its portfolio companies include Robin Games, pocket.watch, and ProGuides. The firm focuses on investing in companies operating in the data and artificial intelligence, fintech, ad tech, healthcare, retail, tech-enabled services, publishing, gaming, enterprise software, and marketing technology sectors.
Greycroft provides funding for companies operating worldwide, though most companies that the firm has invested in are based in New York and Los Angeles