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HODL, also known as HODL.vc, is an incubator and venture capital firm in New York that invests in crypto and blockchain founders, exchanges, protocols, and tokens. Founded 2018 in New York, United States by Theodora Vardis, Victor Faramond, and Ivan Soto-Wright, it invests in early stage ventures and seed. The company has offices in New York City, London, and Seoul. Its portfolio investments include King Children, FaZe Clan, Azarus and Set Labs. Its incubated companies include MoonPay, a marketplace between cryptocurrency exchanges and users facilitating instant non-custodial purchases of major cryptocurrencies. This marketplace offers developer tools, including a customizable widget and public APIs for crypto companies.