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Hitch (stylized as HITCH and HitcH) is a 2005 American romantic comedy film directed by Andy Tennant and starring Will Smith in the title role, along with Eva Mendes, Kevin James, and Amber Valletta. The film, which was written by Kevin Bisch, features Smith as Alex "Hitch" Hitchens, a professional "date doctor" who makes a living teaching men how to woo women. Unfortunately, while helping his latest client woo the woman of his dreams, he finds out that his game doesn't quite work on the gossip columnist with whom he's smitten. Columbia Pictures released Hitch on February 11, 2005, and was a box office hit, grossing $371.6 million worldwide. The film received mixed reviews from critics.
Plot
Alex "Hitch" Hitchens (Will Smith) is a professional "date doctor" who coaches other men in the art of wooing women, with the main focus of having genuine long-term relationships. He is very successful at what he does.
While coaching one of his clients, Albert Brennaman (Kevin James)—who is smitten with a client of his investment firm, celebrity Allegra Cole (Amber Valletta)—Hitch finds himself falling for Sara Melas (Eva Mendes), a gossip columnist and cynical workaholic. While Albert and Allegra's relationship continues to progress, Hitch finds it difficult to connect with Sara, finding that none of his romantic methods work on her. Throughout the entire process, he keeps his career secret, claiming to be a generic "consultant".
Hitch meets with Vance Munson (Jeffrey Donovan), a shallow misogynist attempting to enlist Hitch to help him land a one-night stand with Casey Sedgewick (Julie Ann Emery), Sara's coworker and best friend. Although Hitch refused to help, Vance smugly misleads Sara into believing that he has used Hitch's services. After finding out Hitch's true identity, Sara publishes an exposé, causing Albert to vandalize a newspaper station in rage and get arrested, Allegra breaking up with Albert, and Hitch's reputation to suffer.
At a speed dating event that Hitch sneaks into, Sara and Casey confront Hitch and cite Vance as their source. Hitch explains that not only did he refuse to work with him—men like Vance are the reason why women heavily protect themselves—but that same protection also unintentionally makes establishing genuine relationships with good men difficult enough to create a demand for Hitch's services.
After receiving some criticism from Albert about treating love as a job instead of an actually legitimate feeling, Hitch then tries to salvage Albert and Allegra's relationship and decides to confront Allegra. When she mentions how Albert's quirks won her over, Hitch realizes that he does not really do anything significant besides giving his clients confidence and allowing them to get the attention of the women they love, and that most of his customers, particularly Albert, really were successful by just being themselves. After a misunderstanding spawning from Albert thinking that Hitch is taking Allegra from him, Allegra reconciles with Albert, and Hitch and Sara repair their relationship.
Albert and Allegra get married and Hitch helps introduce Casey to a man after she gives the Heimlich maneuver to an elderly woman who was choking on a grape. A dance party then begins with Albert, Allegra, Sara, and Hitch, which ends with Albert accidentally ripping his pants when he tries to do the splits.