Hurb

Founded in January, 2011 by brothers José Eduardo and João Ricardo Mendes, Hurb was valued at R$ 2 billion or approximately US$560 million when Booking Holdings purchased a small percentage for US$60 million in 2016. Its headquarters are in the city of Rio de Janeiro. , Porto and Montreal.

The company was initially founded as a collective buying website in 2011. It was operated under this business model for only 5 months. Also in 2011, the two brothers repositioned the company in the market, and it then began operating as an online travel agency with focus on short-term off-season packages. In this new model, lodging rates are reduced in up to 40% compared to high-season rates.