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IAB Spain is the world's largest communication, advertising and digital marketing association. Present in 47 countries, it started its activity in Spain in 2001 and since then has been working to convey the message of the digital industry to the entire market. Throughout these years, IAB Spain has made commitments to other associations and organizations such as IAB Europe, IAB Tech Lab, the Advertising Industry Commission (CIP) and Publicidad Si!, with which it collaborates to develop the market and create strategic value . Likewise, the evolution of IAB Spain has laid the foundations for a transformative leadership, capable of promoting the activity of our associates in the digital market and at the same time serving as a meeting, collaboration and training space for all types of associated companies: media and digital supports, media agencies, marketing and advertising agencies, advertisers, consultants, technology providers and services, advertising and affiliation networks, DOOH, online audio, mobile and others (eCommerce, Research Institutes, etc.).