Imaginary Forces

Imaginary Forces, LLC (IF) is a creative company that specializes in brand strategy and visual storytelling. Imaginary Forces has studios in Los Angeles and New York.

Imaginary Forces derives its name from William Shakespeare’s Henry V: “And let us, ciphers to this great accompt, On your imaginary forces work.”

In 1996, co-founders Peter Frankfurt, Chip Houghton and Kyle Cooper launched Imaginary Forces in Los Angeles. The three met while working at the film production and design company R/Greenberg Associates, that would later be known as R/GA, founded by Richard and Robert Greenberg. On October 31,1996 the West Coast division of R/GA was renamed Imaginary Forces. In 2003, Cooper left Imaginary Forces and founded the creative agency, Prologue.

Managed by Frankfurt and Houghton, Imaginary Forces expanded from their headquarters in Los Angeles to New York in 2001.

Imaginary Forces’ opening sequences include Netflix’s "Stranger Things", Marvel’s " Jessica Jones," " the Lost in Space remake," and "Anne with an E," AMC’s "Mad Men," Starz's " Black Sails" and " Counterpart" as well as HBO’s " Vinyl, "Boardwalk Empire," and "Band of Brothers (miniseries)."

Imaginary Forces’ filmic work also includes the opening sequences for David Fincher’s Se7en and the original Mission Impossible, directed by Brian DePalma. Imaginary Forces worked on the gestural and interface design for Steven Spielberg's Minority Report, and the title reveals of all five of Michael Bay and Paramount’s Transformers movies: Transformers (2007), Transformers: Revenge of the Fallen (2009), Transformers: Dark of the Moon (2011), Transformers: Age of Extinction (2014) and Transformers: The Last Knight (2017).