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InCred is a non-banking financial company offering a digital lending platform. The company offers consumer loans, home loans, education loans, digital merchant loans, and small-medium enterprise loans. Incred Finance was founded in 2016 by Bhupinder Singh and is based in Mumbai, India. InCred aims to improve the socio-economic well-being of lower-middle-class to middle-class Indian households by providing access to loans through their lending app. The company also offers InCred Pronto, a financial app designed to provide employees with flexible payment options and financial management training. Both apps are available for iOS and Android systems.