Knockaround, LLC is a sunglasses and style accessories company based in San Diego, California.
The company was founded by Adam 'Ace' Moyer in 2005 while he was attending the University of California, San Diego as a graduate art student. Initially started in Moyer's studio apartment, Knockaround is now headquartered in downtown San Diego.
Knockaround makes its products available through its website. The company's initial product line consisted of wayfarer-style sunglasses available in eight different colors. Over the next several years, Knockaround added a number of additional models to its lineup, such as higher-quality spring-hinge sunglasses, an aviator-style model, and a model that is 53% plant-based. An ongoing limited edition series introduced in 2010 offers sunglasses in previously unreleased color combinations with themed packaging, produced in limited quantities. The company frequently adds new color choices to its sunglasses lines, and since mid-2011, customers can choose the colors of different components of their sunglasses on the "Custom" section of the website. Knockaround also offers other products such as belts and t-shirts.
In 2015, Knockaround released a new Premium style frame while still keeping the original Premium style frame on the site. These original Premiums were renamed to "Classics".
