Lake

Lake is an online rental platform offering rentals for lakefront vacation properties and boats and bookings for local tour guides, focusing on short-term rentals. Lake allows users to either list rentals on their platform or find rentals in different locations or destinations. And the platform includes a review section to give potential renters insight into how people have enjoyed a rental property and to allow hosts to be recognized for the property or experience they provide.

The Toronto, Canada-based company was founded in 2023 by a husband and wife team—David Ciccarelli (CEO) and Stephanie Ciccarelli (CMO).

For renters, Lake's platform allows them to enter a destination, dates, and the number of guests to then reveal properties that match their criteria. There are other filters—such as location, price range, property type, and amenities—which can further help renters find their ideal property. The reviews on each platform are offered by Lake to help users get insights into the property's condition, host's hospitality, and overall experience to ensure the rental meets the guest's standards. And the platform allows users to book a stay at the property for their chosen dates, including an "Instant Book" option, or through a booking request, which allows the renter and host to communicate further.

Common destinations offered through Lake include the following:

• Lake Superior
• Lake Michigan
• Lake Huron
• Lake Ontario
• Lake Erie
• Lake Tahoe
• Lake Muskoka
• Lake of the Ozarks
• Lake Louise
• Lake Placid
• Lake Champlain

The Lake platform offers hosts a chance to list their property in destinations where the company operates so hosts can earn revenue.