Largo Series A Round, February 2025

Largo.ai, an AI-driven analytics platform catering to the film, TV, and advertising industries, has successfully secured $7.5 million in its Series A funding round. The investment is co-led by Los Angeles-based TI Capital and Switzerland-based QBIT Capital, with additional support from Boston’s Atreides Management, Thomas Tippl, former Vice Chairman and COO of Activision Blizzard, and Swiss private equity firm DAA Capital. Among the notable investors is Sylvester Stallone, who joins the company as both an investor and strategic partner.

The primary objective of this funding is to fuel Largo.ai’s ambitious growth plans, particularly the launch of its Version 3 platform. This new version will expand the company’s capabilities by offering actionable recommendations in addition to existing tools, as well as generating early-stage creative concepts that mimic the final production stages of content. This will provide valuable insights to filmmakers and studios by simulating how their projects will look before they are completed, ultimately enhancing the decision-making process.

Additionally, Largo.ai intends to build on the recent introduction of its Brands Suite, a tool aimed at advertising agencies. This suite is designed to expedite the creative process by enabling rapid iteration of campaigns, ideas, and products. At the core of the Brands Suite is the Simulated Focus Group, an AI-powered version of traditional focus groups and market research tests. This feature enables users to assess the emotional responses, likeability, and buying interest of their ideas using digital twins of real people, offering a more effective and scalable alternative to conventional focus group methods.

Largo.ai was founded in 2020 by Sami Arpa and his team, and it operates from its headquarters at the EPFL Innovation Park in Lausanne, Switzerland, alongside additional locations in Los Angeles, London, and Istanbul. The company has already made a significant impact, analyzing over 400,000 films and TV series, 950,000 talents, 59,000 scripts, and more than 200,000 ads to train its AI systems. This data-driven approach enables Largo.ai to understand content through an analysis of cinematographic patterns and the simulation of human behavior, both of which are core to its unique AI methodology.

The company’s efforts have not gone unnoticed in the industry. Largo.ai was awarded the Best New Start-Up at the San Sebastian Film Festival, and it was named one of the Horizon 2020 Top Start-Ups for the Berlinale as well as one of the Top 100 Swiss Start-Ups. The company’s core technologies are protected by patents, further solidifying its position as a leader in the AI-driven content analysis space.

Looking ahead, Largo.ai plans to showcase its innovative approach at the European Film Market in Berlin, where it will host the event "Pitch Perfect: Producers Showcase Projects Analyzed by AI." This event, scheduled for February 15, 2025, will offer a demonstration of how AI can be used to analyze and improve film and TV projects in the early stages of development.

The support from this latest round of funding, along with the involvement of high-profile investors like Sylvester Stallone, is expected to accelerate Largo.ai’s expansion and reinforce its mission to revolutionize the way content is created, analyzed, and marketed in the entertainment and advertising sectors.