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lifeсell (until 2016 — life:)) is a trademark under which the Ukrainian mobile operator Lifecell LLC has been providing cellular communication services in the GSM-900, GSM-1800 (EDGE), UMTS-2100 (HSPA+) standards since January 15, 2016 ) and LTE Advanced Pro (2600, 1800, 900).
Life:) was founded in early 2004, but has no markets at the moment. They appeared on June 1, 2004, along with the first advertisements. From January 2006 to September 2009 "Lifebox" was introduced, then "Simple Life:)", and in autumn "Super Life:)". Also, since February 2007, the "Lady Life:)" tariff has been introduced. Was a sponsor twice - in September 2005 and November 2005. From the end of 2007 to March 2010, commercials were broadcast with the slogan "Everything is possible!" (from Ukrainian - "Everything is possible!").
. From May 29, 2010 to September 4, 2011, commercials were aired with a modified slogan: "Kick the cutie!" (in Russian - "strive for the best!"). From December 2010 an option was introduced: Life:) smartphone. Since September 2010, the Internet has been introduced independently (before that, in 2005-2010, the Internet was introduced through extraneous functions). On October 25, 2011, Life:) made its first rebranding: the logo and advertisements changed, a new slogan appeared: "Take More!" (from Ukrainian - get more).
In 2012, all shortcomings decreased to 0%, and in 2012, full-fledged roaming appeared. Since mid-December 2012, the slogan has been changed: instead of "Take more" to "N°1 for smartphones", as Life:) became the first in the popularity of Smartphone sales in Ukraine than all the others. In 2015, a function was introduced on space communications.
Lifecell subscribers can apply to 81 customer service centers, 196 exclusive lifecell stores operate in 101 cities of Ukraine. Also, lifecell subscribers have the opportunity to order communication services at 150 branded points of sale and 45,861 non-exclusive points of sale throughout Ukraine